Global production studio Moving Picture Company (MPC) has added award-winning creative director Matt Pascuzzi to its executive leadership team.   

Previously at Framestore, Pascuzzi joins MPC’s New York studio, headed by managing director Angela Lupo, to further cement and develop the creative studio’s visual effects offering to the region’s top creative agencies and brands. In the new role, he’ll play a key part in the creative executive leadership team at MPC New York, consisting of Alvin Cruz, Sina Taherkhani, and Tom McCullough. Pascuzzi will focus on growing and mentoring all VFX departments within the company as well as driving new creative partnerships and business opportunities.  

With an eye to the future of branded content development, Pascuzzi will focus on the expansion of the company into real-time and virtual production technologies. He will work closely with brand and agency clients, as well as MPC’s roster of directors to define the best applications of these new technologies to create next-generation production and advertising opportunities.  

In his nine-year tenure at Framestore, Pascuzzi was a leading creative on work for Samsung, Oreo and Sam Adams, and cultivated creative relationships with agencies including Arts & Sciences, Goodby Silverstein & Partners and The Martin Agency.