Johnsonville Sausage's "The Tongsman"
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charlieuniformtango teamed up with new Milwaukee-based agency Hold Fast Co., and newly formed creative alliance, Dallas-based “Bill and Todd” (Bill Milkereit, writer and Todd Tucker, art director - both 20+ year veterans of The Richards Group), on a new campaign for Johnsonville Sausage just in time for the southern tailgating season. The campaign, featuring a full array of TV and radio spots, introduces “The Tongsman” – a heroic term coined by Bill and Todd. To help capture the spirit of the South, the campaign was shot in Atlanta. “Even though we focused on the grill and the sausages, we wanted the spots to come across as authentically Southern, and the Georgia landscape added to that feeling,” said Todd Tucker, Bill and Todd art director.
Client: Johnsonville Sausage | Agency: Hold Fast Executive Creative Director: Chris Jacobs Creative Director/Writer: Bill Milkereit Creative Director/Art Director: Todd Tucker Director: James Mann Agency Production: Shelley Gauthier & Timm Gable (Allies & Co) PR/Influencer Management: April Voris Account Management: David Dugan Music: Krol Scharber charlieuniformtango: Deedle LaCour, Editor Joey Waldrip, Flame Artist Russell Smith, Audio Michael Wagner, Producer Cole Conci, Assistant Editor Lan Freedman and Ben Hoffman, “Calling All Tongsman” tagline filming
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