Volkswagen USA's "Inspiring the next generation"
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In collaboration with agency The Community, Hometeam crafted a mixed-media social campaign for Volkswagen in partnership with the USMNT. The inspiring spot tells the story of how US Soccer Captain, Christian Pulisic, shared his heartbreak and encouragement on social media in 2014 after the US World Cup loss, and now that he leads the team in 2022 he gives thanks to those fans that encourage and inspire him.
From a boy living his dream, to every kid out there dreaming big. VW is proud to share a little jersey magic from USMNT forward Christian Pulisic with the kids at @teamnegu. Thank you for inspiring us to #drivebiggerplaybigger.
Client: Volkswagen x USMNT
Agency: The Community
Production: Hometeam
Executive Producer: Amanda Riley / Dan Tundis, Director: Sherif Higazy + Santi Capuz, DP: Sheila Rodriguez, Field Producer: Laura Mato, AC: Cristian Díaz, Gaffer: León Velásquez, Sound Op: Miguel Salas, Grip: Aitor Sánchez, PA: Lucía Criado, PA: Cinta Guerrero
