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"Final_Final"

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Thursday, May. 17, 2018

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When presented with a ‘drawing-a-day’ challenge by fellow animators, designers, and illustrators, Matt Greenwood decided to take it a step further, deciding to produce one evolving animation per day over the course of a month. The result? “Final_Final,” a whimsical character animation short in which imaginative, poppy characters transition from one to another. Greenwood premiered the piece at the 14th Pictoplasma festival in Berlin, where it will be featured alongside an exclusive, curated selection of animated work from artists all over the globe. Greenwood is a creative director at Nice Shoes, based out of the studio’s Toronto location. Throughout his career, Greenwood has always sought out personal challenges in order to refresh, experiment, and learn new skills. Previous personal projects have seen him explore design with the aptly titled “Elements of Design,” as well as the morals and creativity of people on the street with the multi-city installation “Take Picture, Don’t Steal.” With “Final_Final,” he saw an opportunity to expand his character animation skills.

Credits

Director/Animator: Matt Greenwood | Sound Design: Apollo Studios

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