Google's “Introducing Google Maps”

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Right Word Media
Wednesday, Oct. 24, 2018

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The new social media campaign for Google Maps, created by agency Anomaly, highlights Google Maps “list” feature, which helps users find specific restaurants in their area, such as the best pizza in New York City or the best ice cream in Denver. Diego Jimenez led the HOBO creative team on the project, which focused on editing and mixing the licensed music track for use primarily on visually driven social media channels like Instagram and Snapchat.

“These spots are very quick, less than fifteen seconds, so it was important to find the perfect musical moment and time it to fit perfectly into this short time-frame. I gave them several music options and they wounded up going with the most ambitious mix option I gave them. Anomaly Senior Producer Jessica Ransom has us work on fun, ambitious projects and these spots for Google Maps are no exception.”

Credits

Client: Google

Project: “Introducing Google Maps” (2 x:15)

Agency: Anomaly, New York

Senior Producer: Jessica L. Ransom

Production Company: Unreasonable Studios, New York

DP: Dave Herron, Line Producer: Carolina Brandão, PM: Tori Davis, HMU: Nicole Cerro, Editor/Animator: Bert Moss,

Audio Post: HOBO, New York

Engineer: Diego Jimenez

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