Ponysaurus Brewing's "The Lieutenant Governor's Fund for the Fabulous"


Artisans PR
Friday, Jan. 6, 2023


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“The Lieutenant Governor’s Fund for the Fabulous” campaign was launched in response to a speech given by North Carolina Lieutenant Governor Mark Robinson in which he referred to LGBTQ+ people as “filth.” In a lighthearted, two-minute social media video, members of the LGBTQ+ community repeat Robinson’s words and jokingly express their astonishment. They also note that Ponysaurus Brewing is donating profits from its “Don’t Be Mean to People” beer to aid the LGBTQ+ community for the remainder of the Robinson’s term


Agency: Baldwin&.
Mitch Bennett, Executive Creative Director; Emily Watson, Group Creative Director; Paul Watson, Producer; Lindsay Barnes, Sr. Project Manager; Nathan Nichols, Editor; Renée Tufillaro, Social Media Director; Caity Barnes, Social Media Specialist.

Production:  Myriad Video.
Jedidiah Gant, Producer. Odyssey Narratives. Jordan Gibson, Director.

Edit and Post:
11 Dollar Bill.; Erik Tobeler and Travis Mitchell, Editors; Christian Robins, Animation/Motion Graphics/ Design; Clark Jackson, Colorist; Colin Mulhern.

Sound Design/Mix:
Lisa Effress, Producer.

Music: Score A Score.
Jim Lang, Composer.

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