Velocity's "Bitchin' Rides" Season Launch Promo

Launching a new season of Velocity's "Bitchin' Rides," the goal was to produce a spot that balanced Kindig’s larger-than-life, action-hero feel with the detail and sexiness of his more interesting artistry. To accomplish this, 2C created a deliberate juxtaposition in the shoot’s pacing, blending slow, cool shots of Kindig walking through the desert with fast, flashy clips of the beautiful cars. As he’s reunited with his creations, there’s the feel of the cars responding around him like his own personal wolf-pack. To capture the promo's featured running footage, 2C used two Alexa Mini cameras and a Ronin gyroscopically stabilized camera platform. Without the luxury of an ultra arm or process trailer, 2C created a car-to-car camera rig that allowed the team to get the dynamic running footage they needed. The Utah Motorsports Campus provided a perfect backdrop—its track showcasing the pristine cars yet not taking away from them.