Visit California's "Let’s Play"

By

Lynne Collins
Thursday, Mar. 14, 2024

1680 views

Log in or register now!

The Shipyard, one of the nation’s fastest growing agencies in 2023 (Adweek), has launched its latest high impact campaign for Visit California. Called “Let's Play,” the campaign is anchored by a joyful spot that highlights California’s adventurous spirit and underscores the iconic state’s status as the ultimate playground.

Credits

Visit California
President & Chief Executive Officer – Caroline Beteta
VP of Marketing – Lynn Carpenter Schumann
AVP of Brand Advertising – Erika DiProfio
Brand Advertising Manager – Ashley Abney

Agency
Agency – The Shipyard
Chief Creative Officer – David Sonderman
Executive Creative Director – Kerry Krasts
Creative Director – John Risser
Executive Producer – Liz Ross
Assistant Producer – Brit Bartle
ACD Art Director – Kevin Lukens
Sr Copywriter – Melissa Thomas
Account
EVP/Group Account Director – Tammy Haughey
Account Director – Rachel Smutney
Account Supervisor – Michelle McIntosh
Strategy
Planning Director – Cori Boone

Production
Production Company – Caviar
Director – Zach Math
Production Company Producer – Michele Abbott
Production Design – Jason Kisvarday
Photography – Embry Rucker
Editing/Post Production/Special Effects
Editorial Company – Union
Editorial Company producer – Joe Ross
Editor – Jono Griffith
Music Director – Jim Webber
Music Producer – Christy Van House
Post Production Company – Parliament
Post Production Company producer – Will Jellicorse
Audio – Milos Zivkovik
CG -  Phillip Ineno

Category: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Apr. 26, 2024

Known for its breathtaking landscapes and diverse array of activities, ...

Thursday, Apr. 25, 2024

Sergio Mishchenko, a multi-talented virtuoso, who has been doing VFX, 3D,...

Monday, Apr. 22, 2024

The One Club for Creativity announced the finalists entries from 38...

Monday, Apr. 22, 2024

ALIBI Music has dropped four albums delving into the edgier side of pop...

Friday, Apr. 19, 2024

OUTSTANDING: A COMEDY REVOLUTION – a new feature-length documentary that...

Thursday, Apr. 18, 2024

As the 2024 NCAA tournament opened, Coca-Cola Zero ads celebrating...

MySHOOT Company Profiles