- Thursday, Jun. 16, 2016
It was an exhilarating night for AKA NYC at the 37th Telly Awards as the entertainment marketing agency won a total of seven awards for its campaigns for the Broadway musicals FIDDLER ON THE ROOF and AMERICAN PSYCHO.
AKA’s FIDDLER spot “Tradition” earned a Silver Award, the competition’s highest honor, in the category Entertainment. It also picked up Bronze Awards for Directing and Cinematography. The agency’s spot “Selling Out” for AMERICAN PSYCHO won four Bronze Awards for Entertainment, Directing, Editing and Graphics. Both spots were directed by AKA NYC’s directing team Jamaal+Bashan.
AKA NYC is elevating the quality of Broadway advertising through its daring and inventive concepts, and high production value. FIDDLER’s “Tradition” captured the mesmerizing energy of Hofesh Shechter’s choreography by placing a handheld camera directly in the midst of groups of dancers. The agency evoked AMERICAN PSYCHO’s blend of sex, style and homicide in an ad where the show’s protagonist, Patrick Bateman (Benjamin Walker), dancing to a Walkman, is intercut with review quotes and flashes of Manhattan, sultry women and bloody axes.
“We take people inside the mind of Patrick Bateman,” explains AKA NYC Executive Creative Director Bashan Aquart. “It’s dangerous, but it’s also raw and exciting. In Patrick’s mind, there is glass breaking, chainsaws are roaring and butcher knives are flying across the room…yet, somehow, it’s all still sexy.”
The Telly Awards are the premier competition honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
Last year, AKA NYC won five Silver Tellys for work for MATILDA THE MUSICAL, HAND TO GOD, ONCE THE MUSICAL and IT’S ONLY A PLAY.
AKA is a global, full-service advertising agency with offices in the US, UK and Australia. The AKA Group, including Digital Media Services and the film advertising agency The Creative Partnership, delivers creative, strategic and insightful campaigns to the entertainment and culture industries worldwide.
The New York office, led by Elizabeth Furze and Scott Moore, delivers innovative solutions across media, marketing, partnerships, interactive, creative, broadcast content, insights, and campaign management, with a proven record for producing sales-driven campaigns for premium, must-see productions, venues, exhibitions and events.
For more information, visit aka.nyc