“Serendipity was our co-pilot,” says Karoff. “We were doing a production out of Cross Campus’ downtown LA facility and loved the place so much we started talking to their Campus Managers about doing a spot for them.”

Karoff and copywriter Jonathan Young came up with a cost-effective execution that touched on the main attributes of Cross Campus’ “collaborative community”.

“We created a compressed conversation where all cylinders fired—camaraderie, exceptional skill a desk away, a great space. Cross Campus is about bringing people together who may have never crossed paths before, both socially and for business. We wanted to capture that flavor, so we even added a flirtation. Got it all in in just over :30.”

Representation: Double-Wide