SPW Releases
Sony Pictures Television today announced PIX, the first domestic network for mobile phones that will feature contemporary films. Viewers on the go will now be able to watch their favorite comedies, cult classics, heart-pounding action films and family favorites from the studio's vast library in...
How will the rise of new media, entertainment, and communications applications impact various industries? Parks Associates analysts will present new digital media research and forecasts at a special one-day seminar next week in San Jose.
Recent research from Parks Attendees indicates...
Together with Lexus, global creative and brand-engineering agency ATTIK (http://www.attik.com/) today detailed the multifaceted marketing campaign which has positioned the 2008 Lexus IS F luxury high-performance sedan, which arrived in dealer showrooms across...
The newest television ad spot for Dr Pepper is bursting with flavor, literally. Dr Pepper, a brand known for its iconic 10, 2 and 4 and I'm a Pepper branded advertisements, turned to Flavor Flav, the man who is known for wearing an oversized clock hanging from his neck, for the commercial....
Consumers are growing increasingly disenchanted with their overall television experience but are nonetheless remaining remarkably loyal to their favorite programs, according to results from Accenture's inaugural Global Broadcast Consumer Survey. Accenture conducted the survey to analyze how...
HP and DreamWorks will take the stage on Monday, April 14 at the NAB Show to discuss fast-approaching technology changes that have the opportunity to dramatically influence the broadcast, film/video post, animation and graphic arts industries.
Jeffrey Katzenberg, chief executive officer...
Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will exceed $1 billion for the first time in 2008, reaching $1.3...
Spending on alternative media jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with a rapidly changing media landscape, according to research released today by PQ Media (...
The Association for Downloadable Media (ADM), http://www.downloadablemedia.org, formed to focus on best practices for monetizing consumer-downloaded content, hosts the new Get the Download initiative to be held at the upcoming ad:tech San Francisco...
Topaz Labs LLC announced today that it has joined in a partnership with independent feature film Sounds to demonstrate its Super-Resolution Technology previously unheard of in the film industry.
This partnership means that Sounds, produced and directed by Ryan Humphries of Grass Valley,...
Campos Creative Works (CCW,) one of the world's top producers of business to business and experiential marketing events, has entered into an exclusive, strategic relationship agreement with Hardcard Holdings, LLC. The announcement was made today by Julio Campos, the company's Founding Partner...
Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced the introduction of the BurstVideo InBanner ad unit and the Burst Video Channel. BurstVideo InBanner allows advertisers to use existing video assets to deliver a...
Twistedtracks.com now offers royalty free licensing for over 10,000 music compositions and sound effects to producers of corporate and entertainment media.
"What is the sound of one hand clapping?" Those tricky Zen monks won't tell you. But the elusive answer may just be heard among the...
One of the country's leading digital media production agencies joined forces with the world's leading basketball equipment maker to spread inspiration to residents of New Orleans during the recent NBA All-Star week celebration. A production crew from Visual Concepts of Windsor, CT worked with...
TNS, the global market information and insight provider, today announced that it has created a new entity called TNS media. The move combines the North American operating units TNS media intelligence and TNS media research along with newly-acquired companies Compete and Cymfony under one...
Lightstir Studios and StoneKap Productions, Ltd. introduced the P2Forge Suite, an integrated suite of applications designed to build and improve modern video production and post-production workflows. Developed as an in-house production toolset, its extensive and practical capabilities help...
Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Director® 11 software, a major upgrade to the company's powerful multimedia authoring tool for building interactive applications and rich content. The latest release contains a flexible and easy-to-use authoring environment enabling...
Getty Images Inc. (NYSE:GYI), the world's leading creator and distributor of visual content and other digital media, announced today that it has entered into a definitive merger agreement to be acquired by affiliates of the private equity firm Hellman & Friedman LLC in a transaction valued...
Yankee Group today announced that IPTV will redefine pay TV in the United States. IPTV will change the competitive landscape for subscription services by morphing the service from one-size-fits-all traditional broadcast TV into an open, flexible, customizable offering, tailored to the needs of...
Eyeblaster, the independent global leader in integrated digital marketing services, today announced the general availability of three groundbreaking media and campaign management solutions: Campaign Monitor, Excel-based Trafficking and Eyeblaster Analytics Plug-in for Excel. The solutions cover...