SPW Releases
Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will exceed $1 billion for the first time in 2008, reaching $1.3...
Spending on alternative media jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with a rapidly changing media landscape, according to research released today by PQ Media (...
The Association for Downloadable Media (ADM), http://www.downloadablemedia.org, formed to focus on best practices for monetizing consumer-downloaded content, hosts the new Get the Download initiative to be held at the upcoming ad:tech San Francisco...
Topaz Labs LLC announced today that it has joined in a partnership with independent feature film Sounds to demonstrate its Super-Resolution Technology previously unheard of in the film industry.
This partnership means that Sounds, produced and directed by Ryan Humphries of Grass Valley,...
Campos Creative Works (CCW,) one of the world's top producers of business to business and experiential marketing events, has entered into an exclusive, strategic relationship agreement with Hardcard Holdings, LLC. The announcement was made today by Julio Campos, the company's Founding Partner...
Consumers are growing increasingly disenchanted with their overall television experience but are nonetheless remaining remarkably loyal to their favorite programs, according to results from Accenture's inaugural Global Broadcast Consumer Survey. Accenture conducted the survey to analyze how...
HP and DreamWorks will take the stage on Monday, April 14 at the NAB Show to discuss fast-approaching technology changes that have the opportunity to dramatically influence the broadcast, film/video post, animation and graphic arts industries.
Jeffrey Katzenberg, chief executive officer...
Screenvision, a national leader in cinema advertising, will air "Go Green," an environmentally-conscious themed preshow designed to help consumers understand how easy it can be to lead a "greener" life. "Go Green" is the latest in Screenvision's series of topical, digital entertainment preshows...
Stun Creative, a multi-award winning advertising agency and production company based in Los Angeles, has entered into the realm of original content with "The Writers Room," a 10-part web-series (each episode runs 6-minutes) that is available on C-Spot, a new, multi-platform comedy channel...
Harris Interactive® (NASDAQ: HPOL) announced that it has received an Advertising Research Foundation (ARF) David Ogilvy Research Award, the 14th such award that Harris Interactive and its clients have received in the past 12 years, and the fifth year in a row the Company has been honored with...
X1FX, a leading visual effects design and production company specializing in FX for feature films, TV commercials and music videos, has completed dozens of unique visual effects for the just released music video entitled "Honey" from singer Erykah Badu. The announcement was made today by X1FX co...
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it plans to lead an initiative to define an industry-wide open file format for digital cinema files to streamline workflows and help ensure easy archiving and exchange. Adobe intends to leverage its successful Digital Negative...
National CineMedia and Brand Experience Lab have entered into an exclusive partnership to bring AudienceGame™ interactive gaming to the big screen. The new relationship provides for a test program to ensure seamless integration of the Brand Experience Lab proprietary gaming technology into...
Covario, Inc. (formerly SEMDirector, Inc.), the leader in interactive marketing analytics, announced results of a seven-month study based on data from 300 major brands, analyzed March 1, 2007 through October 15, 2007. The study, conducted via Covario™ Organic Search Insight performance...
Symmetricom, Inc. (NASDAQ:SYMM) released its 2007 Cable Operator Video Quality Study, an independent survey conducted by Multimedia Research Group, Inc. (MRG, Inc.), assessing cable operators' requirements for video quality test, measurement and monitoring solutions. A similar independent study...
Fox Interactive Media (FIM) today announced the appointment of Adam Bain to the new post of President, Fox Interactive Media Audience Network. The new unit's charter will be to optimize monetization across FIM's content network and for third-party publishers leveraging both the company's...
DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., announced the results of a survey gauging online consumer behavior and attitudes regarding "green" marketing.
In the survey of 1,087 adults, consumers...
American Express announced today plans to celebrate the seventh annual Tribeca Film Festival (April 23 –May 4) through an array of unique events and offerings to enhance the Festival-going experience for Cardmembers and the general public, bringing them inside and behind-the-scenes of the...
Yesterday, the Founder and Chairman of Wi-Fi TV Inc. (Pink Sheets:WTVN), Alex Kanakaris, stated that the future of TV is Internet based and that the viewers most sought after by advertisers are moving from the old fashioned TV screen to interactive TV screens on devices like laptop PCs (Mr....
Media Distributors, America's leading distributor of professional products, systems and services for entertainment and enterprise, has become one of the select U.S. Pro Video Value Added Resellers (VAR) of Apple products, and, concurrently, has launched an editing systems rental company, "The...