SPW Releases
Spotzer Media Group, BV, the venture capital backed ad agency that is making TV and web video advertising fast, easy and affordable for local businesses around the world, today announced Tamar van de Paal has joined to run its rapidly expanding virtual ad creation studio (...
StudioNow (www.StudioNow.com), the premier online source for professional-quality video editing at affordable prices, today announced it will partner with worldwide email marketing and communications service Emma® (www.myemma.com) to...
ka-chew!, the award-winning and highly successful commercial production company owned by Gabor Csupo and Arlene Klasky, founders of the famed TV creative powerhouse Klasky Csupo, Inc., has completed original animation featured within a high profile Super Bowl spot (which debuted Feb. 3,)...
The Nielsen Company today released an analysis of advertising trends from Super Bowl XLII, which was viewed by an average audience of 97.5 million people in the U.S., more than any previous Super Bowl. Included is a summary of Super Bowl-related advertising measurement results from Nielsen's...
In an effort to appeal to today's modern moms, particularly the growing number of moms online, JOHNSON'S(R), known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a new comprehensive marketing...
Ensequence, the interactive television company, today announced that they have won a Technical and Engineering Emmy Award from the National Academy of Television Arts and Sciences for their MLB.TV Mosaic. The award was presented January 7, 2008 at the 59th Annual Technology & Engineering...
Research and Markets (http://www.researchandmarkets.com/reports/c80888) has announced the addition of "World Digital Broadcast and Cinematography Cameras Market" to their offering.
This Frost & Sullivan research titled...
Over the years, THX movie trailers have wowed moviegoers around the world and have been created by some of the world's renowned animation, visual effects and sound design teams. For its latest cinematic trailer, THX turned to Eyestorm Productions, a Venice Beach creative production company...
Super Bowl XLII is officially in the books, with the Giants taking home the coveted Lombardi trophy. However, another competition is just getting started, as some of the biggest brands in the world vie to capitalize on the buzz created by their Super Bowl commercials. With 30-second TV spots...
The Nielsen Company today announced that it has made a strategic investment in NeuroFocus, an innovative firm that specializes in applying brainwave research to advertising, programming and messaging. The two companies will work together in an alliance to develop new forms of measurement and...
Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, and OgilvyOne Worldwide, a WPP company and the global leader in interactive marketing, today announce that they have forged an alliance for mobile marketing. The alliance...
Riptide Music, a leading source of licensed music for the advertising, feature film, film trailer, television, TV promo, and videogame industries, has announced exclusive worldwide representation of the Fuel Records catalog, comprised of over 10,000 historic masters. The announcement was made...
Early attempts to bring networked video to consumers' television screens have fallen far short of success, but that may change soon with the arrival of new vertically integrated solutions and business models, according to a recent study from ABI Research. Thus far, initial product offerings have...
Nancy Hill has been appointed to serve as president and chief executive officer of the American Association of Advertising Agencies, which was confirmed by the AAAA Board of Directors this afternoon in New York City.
Hill, 49, a veteran leader of AAAA member agencies on both coasts, has...
TiVo Inc.(NASDAQ: TIVO), the creator and leader of advertising solutions and television services for digital video recorders (DVRs), announced this year's top Super Bowl commercial moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data...
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users...
MMCast, a solution provider for integration of content and advertising today announced its global launch at Mobile World Congress in Barcelona, Spain. Its ground-breaking technology enables Mobile Carriers and Content Providers to generate additional revenue from the content download and...
Avenue A | Razorfish, one of the largest interactive services firms in the world, helped EMC Corporation redesign its web site to provide a simple and consistent online user experience. The new site, http://www.emc.com incorporates three previously independent...
The Directors Guild of America's National Board of Directors voted unanimously this afternoon to recommend ratification of the new three-year collective bargaining agreements between the DGA and the Alliance of Motion Picture and Television Producers (AMPTP), DGA President Michael Apted...
The entry of new vendors and their innovative products and features for all application segments has broken the digital broadcast and cinematography cameras market out of its nascency. The entry of these products have gone a long way in reducing prices even in the very high premium segments,...