SPW Releases
Leading post-production house Optimus Santa Monica today announced with Draftfcb Orange County the launch of two Taco Bell® spots that will air nationally before, during and after the Super Bowl. The spots – which support Taco Bell's debut of its new NBA Five Buck Box – feature Basketball Hall-...
A joint ANA (Association of National Advertisers) and Forrester Research Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates marketers' continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second...
Foundation Content's Co-Executive Producers Carrie Lewis and Tracy Heropkie are starting off the new year with an eclectic slate of projects two of which are debuting this month.
Universal Music Group's...
Global Sophisticate Records, a purveyor of themed lifestyle entertainment packages, has been launched. The new company is the latest brainchild from Los Angeles based producers Elyse Schiller and Jim Watson. The duo has over 15 years of experience creating moods through media, branding music for...
In 1957, while still in his Senior Year at Columbia University, Pat Boone recorded five singles that hit the pop charts. Four of those singles made it to the top 10 and two went all the way to NUMBER 1. In the blink of an eye, Pat Boone had become pop music's original American idol.
As if...
Joseph Finn Co., Inc. will conduct a major hi-def video equipment auction of L.A. SYNDICATE, INC. All items to be sold by catalog from the DOUBLETREE Guest Suites, 1707 4th St., Santa Monica, California staring on Tuesday, February...
Trailer Park Studios and UK-based Contagious Magazine jointly produced an industry seminar entitled "Next Generation Content" at Trailer Park's Hollywood offices, in which the theme of "How external forces are making their influences known in the world of marketing" was presented.
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In "Raise Your Hand" a new commercial for BlueCross BlueShield of Tennessee with JWT, Lost Highway Films director Sasha Levinson transforms her visual story-telling into another beautifully crafted spot that manages to capture the true spirit of Tennessee and its wonderful inhabitants.
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Quantel is delighted to announce the appointment of Cory Factor as Vice President of Sales of its North American subsidiary, Quantel Inc.
Factor joins Quantel with very considerable expertise at the sharp end of new broadcast technology development and implementation, and has worked...
Akoo, the world's largest social music television network, today announced the results of the first major Advertising Effectiveness study in the rapidly emerging social TV space. The study was conducted by media research firm Arbitron and included Akoo advertisers in the categories of gaming...
A new spot for the U.S. Census Bureau aimed specifically at the country's growing Latino community began airing nationwide last week, with the goal of increasing the participation of Latin Americans in the 2010 Census. The colorful, warm and imaginative spot is a key component of an integrated...
Creative talent from CSS Studios' Todd-AO and Soundelux are among the nominees in the 82nd Academy Awards®.
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Elias Arts, a company devoted to music composition, strategy and production, has created and produced original music for five TV spots featured during yesterday's Super Bowl. The Super Bowl TV spots for which Elias Arts provided music were:
CLIENT NAME: Vizio Inc.
BRAND: Via...
Beast, one of the country's top editorial facilities, announced that editor John Dingfield contributed work on three spots for the CareerBuilder.com "Hire My TV Ad" contest, with the winner, "Casual Friday," airing during Sunday's Super...
The One Club, the world's foremost non-profit organization devoted to elevating creative work in the advertising industry, will be hosting their first-ever Creative Boot Camp at CUNY Macaulay Honors College in New York City. Students will attend four days of workshops, from January 19-22nd, led...
www.alchehhunt.com.>Alcheh&Hunt, a new Chicago-Los Angeles-based music house, has joined Chicago's Foundation Content and scored the US trailer for "...
The Academy of Motion Picture Arts and Sciences announced today the launch of its first College Oscar Watch Party Contest on campuses nationwide. Participation is open to undergraduates from any college or university in the United States that offers a B.A., B.S. or equivalent degree.
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Nominations for the 82nd Academy Awards were announced today (Tuesday, February 2) by Academy of Motion Picture Arts and Sciences President Tom Sherak and 2008 Oscar® nominee Anne Hathaway.
Sherak and Hathaway, who was nominated for an Academy Award® for her lead performance in "Rachel...
Point.360 Visual Sound, a leading provider of integrated media management services company to the entertainment industries, is providing closed captioning services for Spike TV's new scripted comedy, "Blue Mountain State....
As part of First Lady Michelle Obama's Let's Move! initiative, she has partnered with the U.S. Department of Health and Human Services and the Ad Council today to launch a new series of public service advertisements (PSAs) designed to address childhood obesity.
Earlier today, the First...