SPW Releases
TiVo Inc.(NASDAQ: TIVO), the creator and leader of advertising solutions and television services for digital video recorders (DVRs), announced this year's top Super Bowl commercial moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data...
The Nielsen Company today announced that it has made a strategic investment in NeuroFocus, an innovative firm that specializes in applying brainwave research to advertising, programming and messaging. The two companies will work together in an alliance to develop new forms of measurement and...
Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, and OgilvyOne Worldwide, a WPP company and the global leader in interactive marketing, today announce that they have forged an alliance for mobile marketing. The alliance...
Riptide Music, a leading source of licensed music for the advertising, feature film, film trailer, television, TV promo, and videogame industries, has announced exclusive worldwide representation of the Fuel Records catalog, comprised of over 10,000 historic masters. The announcement was made...
Early attempts to bring networked video to consumers' television screens have fallen far short of success, but that may change soon with the arrival of new vertically integrated solutions and business models, according to a recent study from ABI Research. Thus far, initial product offerings have...
Nancy Hill has been appointed to serve as president and chief executive officer of the American Association of Advertising Agencies, which was confirmed by the AAAA Board of Directors this afternoon in New York City.
Hill, 49, a veteran leader of AAAA member agencies on both coasts, has...
Nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up significantly from 12 months ago when that figure was just 25%.
A full 20% of the American online population said they watch TV on the web on a weekly basis, and that...
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users...
MMCast, a solution provider for integration of content and advertising today announced its global launch at Mobile World Congress in Barcelona, Spain. Its ground-breaking technology enables Mobile Carriers and Content Providers to generate additional revenue from the content download and...
Avenue A | Razorfish, one of the largest interactive services firms in the world, helped EMC Corporation redesign its web site to provide a simple and consistent online user experience. The new site, http://www.emc.com incorporates three previously independent...
The Directors Guild of America's National Board of Directors voted unanimously this afternoon to recommend ratification of the new three-year collective bargaining agreements between the DGA and the Alliance of Motion Picture and Television Producers (AMPTP), DGA President Michael Apted...
The entry of new vendors and their innovative products and features for all application segments has broken the digital broadcast and cinematography cameras market out of its nascency. The entry of these products have gone a long way in reducing prices even in the very high premium segments,...
AOL announced today Budweiser's Rocky commercial was the top ranked Super Bowl XLII commercial as chosen by viewers in the 6th Annual AOL Super Sunday Ad Poll, http://aol.com/superbowlads, in the 12 hours following the game. The poll, sponsored by...
Simply Interactive, an interactive advertising and design firm, announced its merger with Leverage Marketing LLC this January, forming the only agency specializing in both internet marketing strategy and interactive web design in Austin, Texas.
Leverage Marketing focuses solely on...
ka-chew!, the commercial production company owned by Gabor Csupo and Arlene Klasky, owners of multi Emmy Award winning creative giant Klasky Csupo, Inc., is currently celebrating its 10 successful years with the significant expansion of its directorial roster.
The announcement was made by...
In its 4th annual Super Bowl Search Marketing Scorecard, Reprise Media predicts that more advertisers than ever before will get in the game with a truly integrated multi-channel advertising campaign.
The Search Marketing Scorecard ranks Super Bowl advertisers based on the level of...
Eyeblaster, the independent global leader in integrated digital marketing services, has released a rich media ad development tool to allow digital agencies to focus on creativity and build complex ads without writing one line of code or spending extra hours on mock ups.
Working directly...
Media Services, an entertainment industry payroll and software leader, today announced the acquisition of CompanyMOVE ShowPlanner. The scheduling software program designed for film, TV, and commercial productions will now be sold exclusively under the...
The Giants and Patriots weren't the only teams who performed on Super Bowl Sunday. Major consumer brands and national retailers put on their game faces in an attempted to connect with customers through game day advertising spots that directed consumers online during the NFL's biggest game....
The Brand Establishment, the only national organization that certifies brand development experts, announced today that eight agency principals have completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS).
"The certification...