SAG-AFTRA announced that veteran music industry executive Rebecca Greenberg has joined the union as the executive director of the Music Department, effective immediately. In her new role, Greenberg will oversee SAG-AFTRA’s activities in the music industry, including the negotiation and administration of collective bargaining agreements with the major and independent record labels, artist and performer relations, as well as collaboration with the organizing and government affairs departments. She will report jointly to Chief Operating Officer and General Counsel Duncan Crabtree-Ireland and Chief Contracts Officer Ray Rodriguez.

“We’re pleased to announce Rebecca Greenberg will join SAG-AFTRA as our executive director, music. Her unique experience, insight and relationships, and her longstanding commitment to artists’ rights, make her uniquely positioned to advance the union’s music industry initiatives,” said Crabtree-Ireland.

Added Rodriguez, “Rebecca is familiar with the changes in the music industry, has a passion for artist relations and is well positioned to lead our Music Department. Her reputation in the music industry precedes her. We’re excited to have her join the team.”

“I am thrilled to join SAG-AFTRA and am looking forward to working with my team to continue protecting and advocating for our sound recording artists," said Greenberg. “The music industry is constantly evolving and our artists are showcased everywhere  ̶  from radio to digital platforms  ̶  so it’s imperative to work with our members and allies to ensure that our artists’ rights are protected and that they are fairly compensated for their work."

Over the course of her 20-year career, Greenberg has held leadership positions in music advocacy, working for leading live and recorded music organizations and championing the rights of creators. Greenberg has worked for Irving Azoff at his various companies, including The Madison Square Garden Company / The Forum, Azoff Music Management, and Global Music Rights. Previously, she was head of government relations for Live Nation Entertainment and Ticketmaster. In 2004, Don Henley and Azoff hired Greenberg to be the national director of the Recording Artists’ Coalition, a nonprofit recording artist advocacy organization started by Henley and Sheryl Crow that lobbied for artists’ rights. She also worked for the Screen Actors Guild from 2001-2004, after working on Capitol Hill as well as for the Clinton administration.

SAG-AFTRA represents approximately 160,000 actors, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers, voiceover artists and other entertainment and media professionals. SAG-AFTRA members are the faces and voices that entertain and inform America and the world. A proud affiliate of the AFL-CIO, SAG-AFTRA has national offices in Los Angeles and New York and local offices nationwide representing members working together to secure the strongest protections for entertainment and media artists into the 21st century and beyond. Visit SAG-AFTRA online at