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In the just published third installment of a series of Sponsored Entertainment & Advertising Technology features, SHOOT explores UltraHD 4K, which is gaining momentum in the marketplace, as evidenced by technological advances at such events as the Consumer Electronics Show (CES) and the upcoming National Association of Broadcasters (NAB) Convention.

In this feature, SHOOT spotlights a pair or pioneering companies--including EIZO--that are making advances in 4K.

This feature, titled “UltraHD: It’s Here! From Cameras To Monitors, UHD/4K To Make A Big Showing At NAB And Beyond,” was published on March 27, 2015, across SHOOT’s digital and print platforms, including SHOOT Magazine, SHOOTonline and The SHOOT>e.dition.

EIZO Brand Development Manager Joey Sanchez and Product Manager Hiroshi Nagai were interviewed for the article.

An excerpt from the SHOOT feature about EIZO...

In the world of UltraHD/4K, monitoring poses special challenges; professional solutions are few and far between. Now, at NAB 2015, EIZO Inc. will unveil its ColorEdge CG318-4K professional monitor. The ColorEdge CG318-4K – with a screen size of 31.1-inches — displays the DCI 4K standard of 4096 x 2160. “The monitor offers all the color spaces required for work in the industry today, including 98 percent of the entire DCI-P3 standard used in digital cinema; in compliance with DCI-P3,” says product manager Hiroshi Nagai. “The monitor offers a 1500:1 contrast ratio for the true blacks that can be difficult to see on a typical LCD monitor.” The monitor also displays 100 percent of Rec. 709, EBU and SMPTE-C standards and 99 percent of Adobe RGB.

With 10-bit simultaneous color display from a 16-bit look-up table, the ColorEdge CG318-4K can show more than one billion colors simultaneously — 64 times as many colors as those produced by an 8-bit display. A 3D LUT that is included adjust color individually based on an RGB cubic table. As an LED-backlit monitor, it offers longer lifetime, better energy efficiency and better uniformity.

The monitor is based on hardware calibration. “That means it’s not calibrating down to the computer level,” says EIZO brand development manager Joey Sanchez. “When you’re calibrating, you’re calibrating the monitor itself, not at the graphics card level.” Sanchez also reveals that every display is individually calibrated at the factory. “When it comes out of the box, it’s calibrated and has preset modes that we’ve made sure are completely accurate to the color standards,” he says.

Another feature unique to the EIZO ColorEdge CG318-4K is the ability to automate all the calibration, even remotely or scheduling it for when the user isn’t in front of the display.

EIZO comes by its expertise in color accuracy through years of experience in the digital print and photography businesses, where color accuracy was critically important. “As we started to see the real necessity in video production, we began to work in that market, making a lot of our presets specific to cinema space,” says Sanchez.

“Our whole philosophy with color engineering is having a stable, uniform and accurate monitor,” says Nagai. “The only way we’re able to do that is with our own built-in circuitry that has been researched and developed from the ground up and manufactured by us. Our R&D facility improve on the chip circuitry: it’s what controls all the advanced features of the display.”

To read the full “UltraHD: It’s Here! From Cameras To Monitors, UHD/4K To Make A Big Showing At NAB And Beyond” sponsored feature, please visit one of the following links:

Click Here to read the online version of the article.
Click Here to view article in the PDF version of the March 27, 2015 PDF version of SHOOT Magazine. (click on first issue at top of the page)
Click Here to view/download PDF version of just the article.
Click Here to request information on future SHOOT Entertainment and Advertising Technology sponsored features. Sponsorship includes participation in feature article plus digital and print advertising & promotion.

About EIZO Inc.
EIZO’s ColorEdge CG318-4K is a new 31.1” color accurate DCI 4K LCD monitor perfect for 2D and 3D CGI, VFX, compositing and color grading. A built in calibration sensor, housed right in the monitor’s bezel, provides network, remote auto-calibration capabilities. With factory preset color spaces like BT.2020, DCI-P3 and BT709, this is the easiest tool for attaining your required color standard. 10-bit color precision / Truer blacks with 1500:1 contrast ratio / color and brightness uniformity. http://www.eizo.com

About SHOOT Magazine / SHOOTonline
SHOOT® Magazine and SHOOTonline^® are the leading publication and website for commercial and entertainment production & postproduction; edited for agency, movie & studio creative and production executives, executives at commercial and entertainment production/post companies, TV/Online/Mobile networks, brand marketer production executives, independent filmmakers and artisans including directors, cinematographers, editors, colorists, vfx supervisors/artists/animators, composers, sound designers & mixers. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, SHOOT publishes timely news, relevant information and a behind-the-scenes look at the best new work and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising and entertainment motion picture content that consumers view on a screen---a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit www.SHOOTonline.com^®

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