Online and Mobile video
The Interactive Advertising Bureau (IAB) today announced the release of "Revenue Cycle Best Practices," a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the online advertising revenue cycle.
WebTrends Inc., a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats.
Sun Microsystems (NASDAQ:JAVA) has been selected to provide the technology platform to NBC Universal for its Olympic web site, NBCOlympics.com, during the network's coverage of the 2008 Beijing Olympics from Beijing, China, August 8-24.
Publicis & Hal Riney announced today that its interactive work for AAA has been awarded a Gold Lion in the Cyber Category at the Cannes Lions international festival.
TurnHere, Inc., the leading online video platform, will be sponsoring the 2008 Los Angeles Film Festival, and streaming all film trailers in the event's online film guide available at lafilmfest.com.
Sparked by increasing broadband penetration and rising connection speeds available to a growing percentage of the world's population, over-the-top video has seen phenomenal growth in very recent years.
With a transformation in judging procedures it labeled "unprecedented," the Interactive Advertising Bureau (IAB) today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence.
Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, today announced the launch of the Burst Gamers Network. The Gamers Network caters to advertisers looking to reach males ages 15-34 who are active gamers.
VoloMedia Inc., the leading advertising network for downloadable media, is pleased to announce that more news and information companies have selected VoloMedia's advertising sales, insertion, and reporting solutions for their video and audio podcast content, including msnbc.com, Public Radio Inte
Splash Media, LP, an innovator in digital video publishing and internet television, was the shining star at the 2008 Advance Media Awards webcast of the Lone Star Emmy Chapter.