Roger Darnell
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, Entertainment, and even more.
I am amazed to find so many extraordinary offerings to showcase in this Ultimate Events edition. Wherever you are, you will recognize many of the social engagements returning to pop culture’s center stage.
Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August.
As our world continues to shapeshift, a growing number of world-famous gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge.
According to BCG Senior Partner and Managing Director Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book “The Imagination Machine” is incredibly inspiring.
Two years ago, this forecast of upcoming events became irrelevant, almost overnight. Since then, we have adapted - and now, rejuvenation is on the rise. Comparatively, we may go less often, stay closer to home, and spend more time phoning it in … but new days are growing heavy with promise.
Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will illuminate.
Warning: Featured happenings in this edition of Ultimate Events are closer than they appear.
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987.
In the months ahead, this calendar of Ultimate Events will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining what's in store.