2) Smashing Silos. It wasn’t easy. Sometimes you just need to go out there and imagine your Super Mario and get it done. Currently, there isn’t a content studio or digital studio or even a technology team silo. We looked at our talent and their combination of skills. We noticed a trend – the rise of the hybrid. We leaned into this and created collaboration orbits. These are like-minded people together who are all part of the same creative collective but with a clear career growth path. We also mobilized a talent and culture unit which focuses solely on talent resources, talent development, and strategic engagement. It’s been a herculean team effort but we’re getting it done and couldn’t be more proud of what we’ve been able to accomplish.
3) Eliminating the gender pay gap at the agency. I’ve learned that strong and focused leaders can make things happen fast and change the environment around them. Making progress versus talking about progress is very empowering. It’s encouraging for us all.
4) Creative Data Storytelling. We sometimes put the focus on technology, tech stacks, and collecting data. Telling stories using data is part art and part science. I really think that businesses that are able to distill clear focused narratives using data will be the winners in the long run. It’s an exciting area and I think we’re only now starting to unlock the potential.