FedEx's "Tortoise and the Hare"
By
Robert Goldrich5872 views
This tortoise and hare tale shows the two stuffed animals gettiing separated from one another when a girl leaves the tortoise behind in a hotel room. She is crestfallen when she discovers that her shelled friend has been lost.
But a hotel worker comes to the rescue, sending the tortoise back to the lass via FedEx, underscoring that there are packages that deliver much more than material items--in this case reuniting the tortoise, the hare and a now joyous little girl.
Noam Murro of Biscuit Filmworks directed this tug-at-the-heartstrings tale for BBDO New York, driven by a musical score from Beacon Street Studios, and sound design from Sound Lounge and Work Editorial.
Music/Sound: Beacon Street Studios, Venice, Calif. Beacon Street Studios, Brian Chapman, composers; Adrea Lavezzoli, executive producer; Sound Lounge, New York; Tommy Jucarone, sound designer; Work Editorial, bicoastal; Stewart Reeves, sound designer Audio Post: Sound Lounge, New York. Tommy Jucarone, mixer Agency: BBDO New York; Rani Vaz, head of music production Production: Biscuit Filmworks, Los Angeles; Noam Murro, director