Wednesday, November 21, 2018
You are here:

BBDO NY, Director Martin de Thurah Launch "Space Station" For Macy's

By

Robert Goldrich
Wednesday, Nov. 7, 2018

758 views

Log in or register now!

This anthem spot for Macy’s holiday campaign centers around an astronaut who is in space over the holiday season, and her seven year-old daughter, Mia.  The mom keeps in contact with her family over video transmission, and keeping her company in space is Sunny, a snowpal hand-made by Mia.  As the spot unfolds, you see the wonder of the holiday season through an ingenious plan hatched by Mia. The piece ends with the line, “Believe in the Wonder of Giving.”

Titled “Space Station,” the :60 was directed by two-time DGA Award winner Martin de Thurah of Epoch Films for BBDO New York.

Credits

Client Macy’s Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, EVPs/executive creative directors; Tom Kraemer, Peter Alsante, SVPs/sr. creative directors; Bianca Guimaraes, VP, creative director; Dan Blaney, VP, group executive producer; Katie Porter, executive producer; Corie Rosenblatt, associate producer; Rani Vaz, SVP, director of music; Julia Millison, music producer. Production Epoch Films Martin de Thurah, director; Melissa Culligan, exec producer; Michaela Johnson, line producer; Chayse Irvin, DP. Editorial Work Editorial Rich Orrick, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, sr. producer; Chris Delarenal, producer; Theo Mercado, assistant editor. VFX Blacksmith, New York Daniel Morris, VFX supervisor/2D  lead; Tuna Unalan, Olivier Varteressian, VFX/CG supervisors; Charlotte Arnold, exec producer; Bindy St. Leger, VFX producer; Michael Marsek, Casey Reuter, Vitaliy Burov, CG generalists; Bogdan Mihajlovic, CG tracking; Rick Walia, FX artist; Robert Bruce, Nick Tanner, Tim Reagan, Jacob Slutsky, Yebin Ahn, compositors; Sue Jang, matte painter. Music Soundtree Music Jay James, exec producer/managing director/producer. Music title: HOME, composed by Joel Hartman for Soundtree Music; Published by Soundtree Music Publishing; Luis, Almau, head of music production. Audio Post Sonic Union Steve Rosen, mixer. Sound Design Brian Emrich, sound designer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Nov. 20, 2018

The dance floor is thinning over at ABC. The Nielsen company says...

Tuesday, Nov. 20, 2018

"Ralph Breaks the Internet" may star an arcade bad guy with powerful...

Tuesday, Nov. 20, 2018

"Legendary" is a hard-won adjective. But by the time she was killed six...

Tuesday, Nov. 20, 2018

The phrase "world creation" gets thrown around casually and frequently in...

Tuesday, Nov. 20, 2018

The Producers Guild of America (PGA) unveiled its 2019 Documentary Motion...

Tuesday, Nov. 20, 2018

Many young boys grow up with superheroes adorning their walls. Jonah Hill...

Recent SPW Releases

Tuesday, Nov. 20, 2018

The Producers Guild of America (PGA) announced today its 2019 Documentary...

Tuesday, Nov. 20, 2018

A film trailer is designed to intrigue, to reveal enough information that...

Monday, Nov. 19, 2018

Jon M. Chu, known for his visually stunning blockbuster films including...

Monday, Nov. 19, 2018

Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut in...

Friday, Nov. 16, 2018

Sound Lounge is expanding its Film + Television division, which provides...

MySHOOT Profiles

MySHOOT Company Profiles

Top