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    The Best Work You May Never See: Happiness Brussels Tells The Story of “ReStory” For Canon, Belgium’s Flood Victims

    By SHOOTUpdated:No Comments2808 Views

    This film from agency Happiness Brussels (part of the FCB family) delves into the “ReStory” project supported by Canon. The initiative is designed to help Belgium recover from the toll taken by the devastating floods that took place in mid-July. Wallonia in Belgium, and more specifically the province of Liège, was among the worst hit. Excessive rains caused the Vesdre, Ourthe and Meuse rivers to no longer be able to contain the huge quantities of water they carried. Literally everything was washed away: 224,000 houses damaged or destroyed, 12,000 cars damaged, and countless pieces of furniture ruined. Unfortunately, many lives were lost as well. Since then and until today, the region is still suffering from this flood trauma.

    Also damaged were photographs which carried deep emotional value. The memories linked to these photos are priceless. Thousands of photos were severely damaged by the sudden and rapid flooding. With the backing of Canon, the “ReStory” project aims to restore as many photos as possible–representing a small but valuable contribution to the emotional recovery of the region.

    Geoffrey Hantson, chief creative officer of Happiness Brussels, related, “During the huge clean-up, we saw some very emotional interviews on the TV news. Many victims said that the floods wiped out not only whole neighborhoods, but also thousands of memories. Among them: thousands of photos washed away or severely damaged. Of course, the severity is incomparable to the number of lives lost, and incomparable to the financial losses, but the emotional value of these photos is nonetheless very high. And there’s where we could help, together with Canon and other partners, to restore as many of the damaged photographs as possible. To contribute in a small but relevant way to the emotional recovery of the region.”

    The restoration of the images is a joint initiative between Canon, the “Object Care” laboratory and numerous volunteer digital retouchers. The photographs are restored to their original state as far as possible, using a drying and smoothing process, followed by manual digital corrections. 

    This short film was directed and edited by Simon Schuurman of Happiness.

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    Credits

    Client Canon Agency Happiness Brussels Geoffrey Hantson, chief creative officer; Katrien Bottez, creative director; Thibaut Castaing, Gil Gauniaux, concept providers; Stephane Opdenbosch, photography; Simon Schuurman, director/editor; Bart Vande Maele, head of production; Dominique Turnbull, Pascal Delfosse, producers; Dries Lauwers, head of design; Emilie Wauthelet, design; Antoine Melis, photo editor. Lab Object Care Special Thanks Lien de Leenheer

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:FCBGeoffrey HantsonHappiness BrusselsSimon Schuurman



    Kids Crave Their Parents’ Burger King Whoppers In Campaign From INGO The Agency

    Thursday, October 9, 2025

    Burger King has launched “It’s Only Natural,” a montage of videos--including this one--taken on smartphones that show babies and toddlers reacting to their parents enjoying the Whopper burger.

    Created by the boutique creative network INGO The Agency (Hamburg, Stockholm and Zurich), the campaign is inspired by the fact that kids want what their parents have. There is no performance or dialogue in the videos, just babies and toddlers’ genuine reactions--either in awe or trying to reach for the burger--as their parents take a bite.

    The charming campaign is a celebration of Burger King’s market-leading commitment to steering clear of artificial flavors, colors and preservatives in its ingredients; the result of a multi-year global effort by the brand. The work also serves as a powerful reminder to audiences that real ingredients always taste better.

    “It’s Only Natural” launches in Brazil before rolling out globally, marking a collaborative return for Burger King and INGO The Agency. The two previously created the viral Moldy Whopper campaign in 2020. The campaign will be activated across TV, digital, social, as well as in-restaurant experiences through bold and playful messages that celebrate Burger King’s iconic real taste.

    Dan Fisher, chief creative officer, INGO The Agency, stated, “Burger King is woven into the fabric of INGO’s story. Campaigns like Moldy Whopper, Not Big Macs, Anything but the Whopper and Proper Dining didn’t just put us on the map, they shaped who we are as an agency and pushed the industry forward. ‘It’s Only Natural’ is the next chapter in that legacy.”

    Ale Burset and Mariano Legname Garcia directed via production company Timing!

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