The Elements Music + Sound Goes To Abbey Road For Cinematic Toyota Ad

By

Robert Goldrich
Friday, Feb. 22, 2019

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The Elements Music + Sound team went to Abbey Road Studios’ hallowed Studio 2--where The Beatles recorded some of their most loved music with George Martin--for a cinematic car film promoting the Corolla for Toyota Motor Europe out of agency The&Partnership 

At Studio 2, Elements set up an 18-piece swing band to re-record arguably one of the most hip swing songs of the 1930s, Louis Prima’s “Sing Sing Sing,” as reimagined and scored by Guy Farley.

The global "Move Ahead" spot--in which a Corolla hybrid journeys through eras of transportation--was directed by Sam Brown and Mark Jenkinson, produced by Rogue Films and its sister shop Carnage.

Credits

Client Toyota Motor Europe Agency The&Partnership Andre Moreira, executive creative director; Phil Beaumont, creative; Dan Beckett, head of art; James Miller, head of production; Daniel Healy, executive producer; Dale Chapman, production assistant. Production Rogue, Carnage Sam Brown, Mark Jenkinson, directors;  James Howland, Ben Hampshire, exec producers; Tom Farley, producer; Ottar Gudnason, DP. Editorial Final Cut Amanda James, editor. Postproduction The Mill, Alumina Studios Mia Saunders, Kayleigh Macdonald, post producers. VFX The Mill Audio Grand Central Sound Studio Munzie Thind, sound engineer. Music & Sound The Elements Music + Sound Guy Farley, sound arranger; Andy Carroll, creative partner (UK); Dan Liebermann, exec producer (UK); Jay Bonilla, Ian Dalsemer, co-founders/creative partners (US); Dan Bewick, creative partner (US) Voiceover Daniel Kaluuya

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