McCann NY, Sugar Ray Leonard, Director Henry-Alex Rubin "Get Up" For State Street Global Advisors
By
Robert Goldrich3497 views
Life’s been throwing haymakers of late. Businesses have been knocked down, but some, like champion boxers, have shown they have it in them to get back on their feet and get back in the fight. These are the MidCaps, a select group of mid-sized businesses that not only comprise the MDY MidCap fund, but also form the commercial backbone of the country.
The latest commercial from McCann New York for State Street Global Advisors captures the MidCaps’ spirit of resilience by depicting the knockdown and recovery of one of boxing’s greatest middleweights, Sugar Ray Leonard, while interspersing it with some iconic embodiments of MidCap businesses--a pilot, a chef, a medical researcher, a corporate leader and a steel welder. In a stunning sequence of slow motion, each individual forms part of Sugar Ray’s fall and recovery, as we hear the champion himself ask us if we have what it takes to get back up. Because at a time like this, capturing the investing value of resilience is more important than ever.
Directed by Henry-Alex Rubin of SMUGGLER, “Get Up” will run on national/cable TV, OTT, OLV, pre roll, and owned social and digital channels.
Client State Street Global Advisors Agency McCann New York Eric Silver, chief creative officer; Gene Campanelli, Peter Powell, SVPs, group creative directors; Leopold Billard, Jordan Kramer, VPs, creative directors; Nathy Aviram, chief production officer; Deb Archambault, exec producer; Daniel Lammon, strategy director. Production SMUGGLER Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, co-founders; Drew Santarsiero, exec producer; Alex Hughes, head of production; Leah Allina, producer. Inside job production Carlos Serrao, Laura Hinds, photographers. Editorial No6 Jason Macdonald, editor; Corina Dennison, editorial producer. VFX Preymaker Verity Kneale, VFX exec producer; Zachary Fortin, producer; Angus Kneale, VFX supervisor.