MPC, Travlrr Team On Launch Video For Sustainable Automotive Production Solutions

MPC and Travlrr have joined forces on a Sustainable Automotive Production Solutions initiative designed to produce automotive content in an eco-friendly manner.

This launch video provides a handle on the initiative which deploys Travlrr’s global network of 100 remote production companies and MPC’s worldwide network of VFX talent and resources. Local talent curated by Travlrr can be tapped into to produce bespoke live-action backgrounds which can play host to CGI vehicles created by MPC.

The MPC and Travlrr partnership allows organizations to significantly reduce their scope 3 emissions associated with producing content on location and in doing so reduce greenhouse gas emissions by over eight times when compared with that of a traditional shoot.