Sunday, November 19, 2017
You are here:

Parody Piece From john st. Unites Humanity Through Bad Advertising

By

Robert Goldrich
Friday, Nov. 10, 2017

675 views

Log in or register now!

Can bad advertising save the world?

In a society that is becoming more and more divided each day, Toronto ad agency john st. thinks that humanity’s shared hatred of terrible advertising might be just the thing brings us together. 

The ad shop’s latest video, called “Make Humanity Great Again,” is a note-perfect parody of Heineken’s “Worlds Apart” social experiment, except in this case, it’s not beer that gets people talking to each other, but awful ads. 

The film, which debuted on Thursday (11/9) at Strategy Magazine’s Agency of the Year show which salutes the best in Canadian advertising, is another in a long line of john st. parodies that started with Pink Ponies: A Case Study, and continued with ExFeariential, Buyral and most recently, Jane St. Director was Taso Alexander of production house Skin & Bones.

“We have this big mural on our wall at john st. that says ‘people hate advertising,’ so the idea for this film kind of came off our wall,” said Angus Tucker, co-ECD of john st. 

“No matter who you are or what party you vote for, whether you love guns or hate guns, love dogs or hate dogs--everyone hates the ads where they talk about these weird side effects for 50 seconds,” added Tucker. “We think even Donald Trump and Angela Merkel would look at each other and go ‘I hate these stupid ads.’ So once they can agree on that, then maybe, who knows, they could agree on climate change or something.”

Credits

Agency john st. Stephen Jurisic, Angus Tucker, executive creative directors; Stephie Coplan, writer; Lia MacLeod, art director. Production Skin & Bones Taso Alexander, director. Editorial Saints Mark Paiva, editor. Audio Vapor RMW Postproduction The Vanity Michael Medeiros, online. Casting Jigsaw Casting Shasta Lutz, casting.

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74037/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74037/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74037/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74037/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...

Top