RESET Director Ian Pons Jewell, Time Based Arts "Launch It" For Squarespace


Robert Goldrich
Wednesday, Sep. 16, 2020


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Squarespace and its in-house agency have launched this creative campaign, “Launch It,” which is aimed at encouraging people no matter their circumstance that they can get their business off the ground and that a supportive website partner can be a key part in making this happen. 

A prime component of the campaign is this aspirational long-form film directed by Ian Pons Jewell of RESET, with visual effects from Time Based Arts.

The “Launch It” film uses the metaphor of a space launch to bring to life the feeling of anticipation and excitement we’ve all felt before sharing a new project with the world. The preparation we see going into the launch of each individual’s websites in the film is meant to inspire viewers to make a website worthy of their dreams. 

The campaign will run in the U.S., U.K, Australia and Canada in broadcast, online, and OOH in select cities. 


Client Squarespace Agency Squarespace, in-house David Lee, chief creative officer; Gui Borchert, brand design director; Sandra Nam, creative production director; Marisa Wasser, freelance producer; Ben Hodgins, art director; JC Abruzzi, freelance copywriter. Production RESET Ian Pons Jewell, director; Mauro Chiarello, DP; Deannie O’Neil, exec producer; Jon Adams, line producer. Editorial Whitehouse Post Tobias Suhm, editor; Nick O’neil, assistant editor; Joanna Manning, exec producer; Jordan Stricklin, producer. VFX Time Based Arts Tom Johnson, exec producer; Jo Gutteridge, VFX producer; Sheldon Gardner, VFX supervisor; Jim Radford, shoot supervisor; Simone Grattarola, colorist; Leo Watson, Adam Paterson, Stephen Grasso, Will Robinson, Linda Cieniawska, Grant White, Manolo Perez, Matt Shires, Richie White, Ollie Ramsey, 2D team; Sam Osborne, Federico Vanone, 3D leads; Ben Cantor, Mike Battcock, Walter How, Zoe Sottiaux, Ihor Obukhobvskyi, Joffrey Zeitouni, Ian Baird, Emma Malric, 3D team; Stephen Ross, design. Music/Sound Design/Mix Q Department.

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