TBWA\Chiat\Day LA, Director Robert Llauro Stage Wild West Food Fight For Red Baron Pizza
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Robert Goldrich1764 views
A food fight meets the western movie genre in “The Showdown: Fully Loaded” campaign for Red Baron’s Fully Loaded Hand Tossed Style Pizza.
The campaign includes this hero spot directed by Robert Llauro via production house Landia for TBWA\Chiat\Day LA. The film draws inspiration for a classic western duel scene in which a town may not be big enough for the adversaries--but Red Baron pizza is.
This over-the-top, action-packed film gives us a fully loaded western brawl--until it’s pointed out that the cost of fighting is that the pizza is getting cold.
Ben Shaffery, sr. art director at TBWA\Chiat\Day LA, said, “Watching a movie and eating pizza go hand in hand for our target market, so we used this space to create something that felt unique for the product and relevant to our audience.”
Client Red Baron Agency TBWA\Chiat\Day LA Renato Fernandez, chief creative officer; Bruno Regalo, chief design officer; Anh-Thu Le, director of content production; Thiago Matsunaga, associate design director; Gabriel Menezes, design supervisor; Monica Gelbecke, design brand director; Alessandra Horn, associate production director; Kirsten Rutherford, executive creative director; Martin Insua, group creative director; Ben Shaffery, sr. art director; Vidur Raswant, sr. copywriter; Kim-Lara King, executive producer; Danny Arnone, producer; Corey Kindberg, strategy director; Blair Paley, associate strategy director; Fars Woldai, strategist; Julia Lucey, sr. data strategist; Albert Kim, group connections director; Monica Glosson, sr. connections strategist. Production Company Landia Robert Llauro, director. Editorial Cartel Matt Berardi, editor. Music Pickle Music Sound Design/Mix Porta VO Record Lime Color Company 3 Siggy Ferstl, colorist. Media Agency MediaHub