Top Spot of the Week: Coca-Cola, Director Bryce Dallas Howard Send A Holiday Note That Restores The Goodwill of A "No Man"
By
Robert Goldrich3273 views
Coca-Cola is rolling out two Christmas films produced by Imagine Entertainment and PRETTYBIRD for agency WPP Open X led by VML. This is one of those holiday shorts. Titled The Note, it was directed by Bryce Dallas Howard and stars Irish actor Colm Meaney as the protagonist, known in his community as “The No Man,” whose festive goodwill is restored by a mystery message in a bottle.
Director Howard commented, “I’m encouraged by a brand like Coca-Cola, which carries a lot of cultural weight, putting their energy behind artists, creatives and storytellers and stories that will move people and give us a moment to breathe and remember who we are. We all want to connect and experience those feelings of love and community, and I felt that profoundly in the collaborative experience of making this film and I hope that’s what people experience when they watch it.”
This is Coca-Cola’s latest offering of branded entertainment content, following the release of its anthology series last Christmas.
Customers can watch The Note as well as Coca-Cola’s Ho Ho Heist (which was directed by Steven Caple Jr.) on Prime Video via Prime Video Direct and Amazon Freevee. The films are available to Prime members at no additional cost to their membership and to all customers through Amazon Freevee. People will also be able to watch films on Coca-Cola’s YouTube and TikTok channel.
Client Coca-Cola Selman Careaga, global category president; Elif Kaypak, global strategy--portfolio & meals; Islam ElDessouky, global head of creative strategy & content. Agency WPP Open X led by VML Andrew Keller, Rafa Pitanguy, global chief creative officers; Simon Lloyd, deputy chief creative officer, EMEA; Tom Reas, Liam Riddler, sr. creatives; Chase Cornett, chief strategy officer; June Fong, strategy partner; Greg Lotus, global head of production; Amy Turner, group executive producer. Production Company Imagine Entertainment Marc Gilbar, president, Imagine Brands; Allan Mandlebaum, SVP, film. Production Company PRETTYBIRD Ali Brown, president; Mike Rosen, VP, development; Bryce Dallas Howard, director; Andre Lascaris, DP; Michaela Johnson, line producer. Creative Kevin Jakubowski, writer. Editorial Antonio Gómez-Pan, editor.