Thursday, September 20, 2018
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Top Spot of the Week: Gatorade's "Cadence"

By

Robert Goldrich

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Whether you’re a professional or an everyday athlete, “Cadence” celebrates the dedication, persistence and repetition of sports competitors around the world who all know what it takes to win.  Featuring Dwyane Wade, Serena Williams, Derek Jeter and Robert Griffin III, Gatorade celebrates a day-in-the-life of athletes by showcasing the hours and relentless practice they all put in prior to competing.

The spot was helmed by directing team Josh & Xander (Josh Melnick and Xander Charity) from @radical.media.

“This will break on the BCS bowl games in early January. At a moment when the world is setting goals for the new year, we thought it’d be good to show the work and effort that goes into any athletic success, whether professional or everyday athlete,” said Brent Anderson, global group creative director, TBWA\Chiat\Day.

Credits

Client Gatorade Agency TBWA\Chiat\Day John Norman, chief creative officer; Brent Anderson, global group creative director; Jayanta Jenkins, global creative director; Chris Hutchinson, Driscoll Reid, associate creative directors; Pierce Thiot, art director; Scott Cleveland, copywriter; Sarah Patterson, executive producer; Katie Lambrecht, sr. producer; Garrison Askew, assistant producer; Karen Thomas, executive project manager. Production @radical.media Josh & Xander, directors; Frank Scherma, president; Jim Bouvet, exec producer; Rob Stark, producer; Cathy Dunn, head of production. Editorial Rock Paper Scissors David Brodie, editor; Dustin LaForce, assistant editor; Carol Weaver, exec producer; Marquerite Olivelle, producer. Post EFX The Mill Sue Troyan, exec producer; Dan Roberts, producer; Antonio Hardy, production coordinator; LaRue Anderson, telecine producer; Adam Scott, colorist; Adam Lambert, Robert Murdock, Flame artists; Andy Wheater, Thomas Price, matte painting; Martin Rivera, 3D artist. Sound Design stimmung Gus Koven, sound designer; Kristina Iwankiw, producer.

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