Monday, November 20, 2017
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Top Spot of the Week: GE's "Childlike Imagination"

By

Robert Goldrich

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This ad directed by Dante Ariola of MJZ for BBDO New York depicts a little girl dreaming about the amazing things her mom makes as a GE employee. This piece underscores how GE is stretching the limits of human imagination to create brilliant machines which positively impact society.

While GE’s inventions can appear as if they could only come from the inner workings of a child’s imagination, in reality, GE is working on things that seem other worldly but have amazing implications for the real world.

Credits

Client GE Agency BBDO New York David Lubars, chief creative officer; Greg Hahn, chief creative officer, NY; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; Nick Sonderup, copywriter; Eric Goldstein, art director; Rani Vaz, head of music production. Production MJZ. Dante Ariola, director; Benoit Delhomme, DP; Scott Howard, David Zander, exec producers. Editorial Whitehouse Post. Rick Lawley, editor. VFX Method Studios. Music Barking Owl. Audio Heard City. Phillip Loeb, mixer.

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