Top Spot of the Week: Renault's "The Postman" Makes Romance Electric
For this Valentine’s Day, Renault has produced its first animated movie around love and silence of electric vehicles.
When Lars, a postman, meets a girl on his daily postal round, he instantly falls for her. The only problem? His noisy vehicle keeps disturbing her small-but-angry dog, who blocks him from getting anywhere near to his new crush. The postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a brand-new Renault Kangoo Z.E. electric vehicle, allowing him to silently approach his crush, Karen.
A creative team at The Loft Publicis Conseil Paris conceived of The Postman, which was directed by Akama of WIZZ. The Postman was produced by WIZZ and animated at NKI.
Patrick Lara, managing director, Publicis Conseil, said, “The Postman film is a different approach to other EV content that Renault has produced in the past. We hope this romantic and funny story will drive closeness and familiarity with Renault’s audience this Valentine’s Day.”
The Loft is Publicis Conseil’s social media agile unit.
Client Renault Agency Publicis Conseil (The Loft), Paris Marcelo Vergara, executive creative director; Yeves-Eric Deboey, Mathieu Degryse, creative directors; Raphael Porcheron, copywriter; Anthony Maztrone Thiebaux; Neil Tamzali, strategy; Nathalie Bousquet, production coordinator. Production WIZZ, Paris AKAMA, director; Amanda Stubbs, producer. VFX/Animation Nki, Paris Wacyl Djender, CG supervisor; Emilie Nicodex, postproduction director (Toolbox: 3DSMax, VRay, Ornatrix, Nuke) Sound Track: “Love’Z at first sight” Sixieme Son, composer/publisher. Hugo Leteixier, Ianis Mauraisin, Eric Caissey, Delphine Guerin, Timothee Suillaud, team.