Tuesday, October 16, 2018
You are here:

Top Spot of the Week: Renault's "The Postman" Makes Romance Electric

By

Robert Goldrich
Thursday, Feb. 8, 2018

1565 views

Log in or register now!

For this Valentine’s Day, Renault has produced its first animated movie around love and silence of electric vehicles.

When Lars, a postman, meets a girl on his daily postal round, he instantly falls for her. The only problem? His noisy vehicle keeps disturbing her small-but-angry dog, who blocks him from getting anywhere near to his new crush. The postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a brand-new Renault Kangoo Z.E. electric vehicle, allowing him to silently approach his crush, Karen.

A creative team at The Loft Publicis Conseil Paris conceived of The Postman, which was directed by Akama of WIZZ. The Postman was produced by WIZZ and animated at NKI.

Patrick Lara, managing director, Publicis Conseil, said, “The Postman film is a different approach to other EV content that Renault has produced in the past. We hope this romantic and funny story will drive closeness and familiarity with Renault’s audience this Valentine’s Day.”

The Loft is Publicis Conseil’s social media agile unit.

Credits

Client Renault Agency Publicis Conseil (The Loft), Paris Marcelo Vergara, executive creative director; Yeves-Eric Deboey, Mathieu Degryse, creative directors; Raphael Porcheron, copywriter; Anthony Maztrone Thiebaux; Neil Tamzali, strategy; Nathalie Bousquet, production coordinator. Production WIZZ, Paris AKAMA, director; Amanda Stubbs, producer. VFX/Animation Nki, Paris Wacyl Djender, CG supervisor; Emilie Nicodex, postproduction director (Toolbox: 3DSMax, VRay, Ornatrix, Nuke) Sound Track: “Love’Z at first sight” Sixieme Son, composer/publisher. Hugo Leteixier, Ianis Mauraisin, Eric Caissey, Delphine Guerin, Timothee Suillaud, team.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75103/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75103/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75103/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75103/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Oct. 16, 2018

R/GA has hired Tiffany Rolfe as U.S. chief creative officer. In this role...

Tuesday, Oct. 16, 2018

President Trump reached 11.7 million viewers for his “60 Minutes”...

Tuesday, Oct. 16, 2018

The American Film Institute (AFI) unveiled the films that will play in the...

Tuesday, Oct. 16, 2018

Content creation studio BODEGA, which maintains offices in NY, L.A. and...

Monday, Oct. 15, 2018

The early 1990s New York of Marielle Heller's "Can You Ever Forgive Me?"...

Monday, Oct. 15, 2018

Paul G. Allen, who co-founded Microsoft with his childhood friend Bill...

Recent SPW Releases

Tuesday, Oct. 16, 2018

At the Adobe MAX creativity conference, LANDR Audio Inc. announced the...

Tuesday, Oct. 16, 2018

The Hollywood Music in Media Awards (HMMA) announced today the nominees...

Tuesday, Oct. 16, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has named...

Tuesday, Oct. 16, 2018

Leading production and post house Optimus today announced that it has...

Tuesday, Oct. 16, 2018

Global brand consultancy and advertising agency Troika Media Group (OTC:...

Monday, Oct. 15, 2018

Award-winning Foley artist Leslie Bloome is performing his distinctive...

MySHOOT Profiles

Carlos Cuaron
Director
Josh Ausley DP
Cinematographer

Director

Cinematographer, Visual Effects and Animation

Director

MySHOOT Company Profiles

Top