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Friday, Sep. 12, 2003
Peace Offering
There's so little advertising that spends its time trying to make the world a better place, trying to add value to the community. This work is so much more fulfilling and lets us all take the skills we are honing and put them to something that matters. I sometimes feel more nervous on the pro bono...
Friday, Sep. 5, 2003
"Absurd" POV
The mix of nominees for the seventh annual primetime commercial Emmy has John Leverence, VP, awards, for the Academy of Television Arts and Sciences (ATAS), taking an "absurd" view of spotmaking. Each year, SHOOT checks in with Leverence to get his TV entertainment perspective on the Emmy-nominated...
Friday, Aug. 15, 2003
Work In Progress
Currently posted on our Web site in the "Columns" section is "Work In Progress," a look at two proposed campaigns designed to increase awareness of the Holocaust. SHOOT has launched "Work In Progress" as a periodic column that will explore upcoming spots and their genesis—and in some cases, get the...
Friday, Aug. 1, 2003
Ecosystem
The New Jersey Motion Picture and Television Commission has won funding for the 2003-'04 fiscal year (see story, p. 1). Several months ago, the New Jersey filmmaking community started an intense lobbying campaign to point out to legislators the importance of the film commission to the state's...
Friday, Jul. 18, 2003
Give Life
Robbyn Foxx, head of production at Santa Monica-based harvest, has cystic fibrosis and needs two lung donors. Her pulmonary functions have decreased by 50 percent since January. Foxx, 34, has been in and out of the hospital several times this year and is now back in again. In-between her hospital...
Friday, Jul. 4, 2003
New Tools
Copyright law doesn't protect ideas. It only protects the particular original expression of those ideas, once they are fixed in tangible form. But figuring out the difference between the 'idea' and the 'expression' isn't easy." While figuring out the difference could, indeed, prove difficult,...
Friday, Jun. 27, 2003
Eye On "I"
The upper case "I" stands for "Infrastructure," which is essential for cities, states and countries serious about keeping and attracting filming. But understandably, anti-runaway measures with the highest profile have centered on economic incentives. And there have been some encouraging—albeit...
Friday, Jun. 20, 2003
Decisive Act
Despite a budget deficit of $5 billion this coming fiscal year, the State of Illinois still mustered enough support to push through a wage tax credit designed to keep and attract filming. The Film Production Services Tax Credit Act, which takes effect Jan. 1, represents a major victory for the anti...
Friday, Jun. 13, 2003
Recognition
Many of the spots honored at the AICP Show earlier this week were covered as Top Spots or featured in SHOOT during the past year. While this largely high-profile work—such as BMW of North America's Web-based shorts, Volkswagen's "Squares," Nike's "Streaker" and Saturn's "Sheet Metal"—received...
Friday, Jun. 6, 2003
30+ Days In May
Encouraging news for the industry is the improved outlook for the continuation of the Film California First anti-runaway program (see story, p. 1). Also sparking optimism are efforts in Illinois embodied in the formation of the Illinois Production Alliance, the creation of the Illinois Visual Media...