POV (Perspective)
Displaying 171 - 180 of 442
Friday, Oct. 10, 2008
POV
The most exciting trend I see in advertising today is the shift of the relationship between the agency and the client. The days of traditional advertising are coming to an end, especially with the economic state we are in. Companies are tightening their belts and spending their money more...
Friday, Sep. 26, 2008
POV
About three days before most shoots take place I lose my producer. And all the other serious, hard working production folks around the office go missing; I can't find the production manager, her coordinator and you can forget about all the PAs. I mean they're still physically in the same zip code...
Friday, Sep. 12, 2008
POV
The transition to an all-digital tapeless workflow has transformed how we do business. Production companies are realizing the cost benefits, flexibility and efficiencies of moving everything from tape to digital, and agency broadcast departments are implementing all-digital production environments...
Friday, Aug. 15, 2008
POV
You might ask, "How do I know this?" Through my own personal research, of course. It all goes back to when I started with the Association of Independent Commercial Producers (AICP) in 1994. I was walking to work through Union Square, and a very panicked-looking young man approached me and told me...
Friday, Jul. 18, 2008
POV
YES! YES! YES! The fun was back big time this year. I know, the economy sucks, the work sucks, the budgets suck, your bonus sucks and you suck. So what. For some reason Cannes was a riot. Everyone was smiling and acting like they liked each other, well almost everyone. I think we are close to...
Friday, Jun. 6, 2008
POV
This week Simpson Films hosted a sneak preview of where spot production is heading. The event featured a compelling look at eight spots I shot with the Phantom digital camera. A cross-section of industry folks were in attendance for the screening and an evening of conversations about this new...
Friday, May. 23, 2008
POV
The entry period has opened for the Hollywood Production Alliance's (HPA) fourth annual J. Michael Brinkman Scholarship and Mentoring Fund. The total value of the Brinkman Scholarship awards have increased to $9.335 for 2008. This year, a stipend has been added for the faculty member who nominates...
Friday, May. 9, 2008
POV
Q. What's changed in visual effects, design and animation for advertising? A: Almost everything has but nothing is different. When I moved to New York 20-plus years ago, BBDO asked me to do a presentation about "my production company, a London-based shop which specialized in stop motion and special...
Friday, Apr. 25, 2008
POV
Despite executive branch reassurances to the contrary, it sure feels like a recession. Our clients are worried about slowing sales and want to conserve cash. Marketing and broadcast production is one of the first places they look to cut. But tough economic times also present opportunity. If your...
Friday, Apr. 11, 2008
Dubai Can Inspire Us All
Last week, the burgeoning advertising community of the MENA countries (Middle East, North Africa), along with a healthy dosage of Europeans and Asians, and a sprinkling of Americans, gathered for the first annual Dubai Lynx Ad Festival. What a breath of fresh air, to be at the start of something...