POV (Perspective)

Last month, The New York Times chose these words to describe the current state of television advertising touting a better future ahead for us as a society: "The American economy is back--or so some of the country's biggest advertisers are saying in new campaigns. It may be a sign that the recession...

Social media has turned the corner to adult and corporate embrace. Millions now turn to blogs, social networks, and video as their primary source of news, opinion, and entertainment. Traditionally, Hispanics have relied on the original concept of "social networks" to gain trusted information. This...

Enough with the economy already. Yes, it sucks. Yes, business is bad. This is what you hear from everyone, everywhere, inside and outside of advertising. But how bad is it really? Budgets are small, and projects are a lot fewer out there. It is getting harder to meet the overhead costs. Profits...

The economy is making a comeback so the A-holes are coming out of the woodwork. Here's a new one. Now we have agents (these ain't exactly William Morris or CAA types) for directors, who solicit independent reps to get work for their directors, who pass it back to the director's production company...