• Monday, Oct. 12, 2015
Dell moves into data storage market, buys EMC in $67B deal
In this Tuesday, Aug. 21, 2012, file photo, the sun is reflected in the exterior of Dell Inc.'s offices in Santa Clara, Calif. (AP Photo/Paul Sakuma, File)
NEW YORK (AP) -- 

Dell is buying data storage company EMC for $67 billion in a huge bet on a segment of technology that has proven to be more profitable than the slumping personal computer market.

The acquisition announced Monday marks Dell's latest attempt to lessen its dependence on the PC industry that it helped pioneer as demand for desktop and laptop machines weakens amid the growing popularity of smartphones and tablets.

The price makes this the largest deal ever between two technology companies, eclipsing Avago Technologies' proposed $37 billion acquisition of rival chipmaker Broadcom announced five months ago.

The Dell-EMC union is an illustration of how older technology companies are scrambling to adapt to the upheaval unleashed by Apple's introduction of the trendsetting iPhone eight years ago and the advent of digital services that are hosted in remote data centers so they can be reached by any Internet-connected device.

Since going private in a $25 billion deal completed in 2013, Dell Inc. has been investing in research and development and expanding its software and services business as those in the technology industry continue to struggle with soft PC sales.

EMC meanwhile has been shifting from a provider of data storage hardware such as on-premise data centers to offering a more comprehensive suite of products to businesses, from cloud storage to security offerings.

"Our new company will be exceptionally well-positioned for growth in the most strategic areas of next generation IT including digital transformation, software-defined data center, converged infrastructure, hybrid cloud, mobile and security," Michael Dell said in a written statement.

Dell will serve as chairman and CEO of the combined company. Joe Tucci, chairman and CEO of EMC, will remain in those roles until the deal is complete.

FBR analyst Daniel Ives said the deal means Dell is "no longer your grandma's PC company."

"It's a landmark, historic deal that really brings them into the enterprise market and makes them a behemoth," Ives wrote in a Monday note.

The deal had been rumored for weeks. EMC, based in Hopkinton, Massachusetts, makes data storage equipment and provides other IT services to companies. It also has an 80 percent stake in cloud-computing company VMware Inc., which will stay an independent, publicly traded company.

EMC has been facing tough competition in the storage sector as companies including Amazon, Microsoft and IBM have stepped up cloud storage offerings.

Forrester analyst Glenn O'Donnell said the deal is good news for EMC and its customers.

"Speculation has been somewhat scary for them, but Dell is a trusted player and a low-risk 'soft landing' for these customers," he said. It's a good move for Dell too, he added.

"Dell is fairly weak on storage, and EMC will help give it a full portfolio that it needs to compete with HP, Cisco, IBM, and the growing threat from Huawei," he said.

Shareholders of EMC Corp. will receive about $33.15 per share, which includes cash plus tracking stock linked to part of EMC's economic interest in the VMware business. That's a 19 percent premium to EMC's Friday closing price of $27.86.

Dell Inc.'s headquarters will stay in Round Rock, Texas. The combined enterprise systems business headquarters will be in Hopkinton, Massachusetts, where EMC is based.

The deal, which was approved by EMC's board, is targeted to close in the second or third quarter of Dell's fiscal year ending Feb. 3, 2017. It still needs approval from EMC shareholders.

Dell, started by Michael Dell in 1984 when he was just a teenager, went on to change the PC business with low costs, customized orders and direct sales first over the phone and later the Internet.

EMC shares rose 50 cents, or 1.8 percent, to $28.36 in afternoon trading Monday.

AP Technology Writer Michael Liedtke in San Francisco and AP Business Writers Michelle Chapman and Damian Troise in New York City contributed to this story.

  • Friday, Oct. 9, 2015
MAXON Cinema 4D Road Show Set For 8 Cities
MAXON's Cinema 4D R17
NEWBURY PARK, Calif. -- 

MAXON, developer of professional 3D modeling, painting, animation and rendering solutions, announced the schedule for its Cinema 4D Road Show. The tour kicks off in Los Angeles at the DMALA user group meeting on October 20, and will be making stops in Portland (October 22), Seattle (October 27), San Francisco (October 29), Vancouver (November 5), New York (November 12), Atlanta (November 17), and Washington, DC (December 3). The evening events welcome attendance from 2D/3D artists at all levels of experience and are designed to showcase the company’s powerful Cinema 4D software technology and innovation, its seamless integration with other industry-leading software toolsets, and foster opportunities for learning, networking and community.

During each leg of the road show, MAXON representatives will give a general presentation that includes an introduction to 3D, as well as a motion graphics and visual effects workflow demonstration showcasing the features in the newly released Cinema 4D R17--the latest version of the company’s 3D software solution--and its unmatched compatibility with Adobe Illustrator, Photoshop and After Effects. MAXON will also be joined at each tour stop by industry-leading 3D guest artists who will present the latest techniques and creative approach to the Cinema 4D design and animation workflow on real-world projects.

“Creative professionals continue to seek ways to improve their skill set and maximize their creative potential and productivity,” said Paul Babb, president of MAXON US. “MAXON is committed to the artist experience and is excited to bring the road tour to digital artists and educators around the country to provide an intimate and fun setting where customers can learn how to get the most out of Cinema 4D.”

The MAXON road tour agenda includes a networking social hour giving attendees an opportunity to meet and converse in a relaxed atmosphere; light food and beverages provided. As an added bonus, attendees are eligible to win over $50,000 in door prizes that feature complimentary products from MAXON and its tour sponsors including: Dell, Adobe, Toolfarm, Nvidia, Greyscalegorilla, Tools4D Dem Earth, Insydium, aescripts, Red Giant Software, Lynda.com, Laubwerk, XFrog and Boris FX/Imagineer.

The admission fee of $5.00 includes the presentation, food and beverages and raffle prize drawings. Space is limited.

  • Thursday, Oct. 8, 2015
FilmLight powers Mumbai's Nube Studio
Baselight grading workstation at Nube Studio.
LONDON -- 

Nube Studio, which provides grading services for the Indian market, has opened with a Baselight TWO grading workstation as its centerpiece. The color-driven facility is providing services for commercials, music videos, television and film throughout the region.

An important requirement for Nube as a facility aimed at the top end of production is the potential to work natively with raw files from any camera on the same timeline. The Baselight system is renowned for its ability to accommodate all professional formats, and also fully supports grading metadata of any complexity, including primaries, secondaries, keys, shapes, tracks, LUTs and Truelight Color Spaces. This allows the colorist to explore all the details from the camera, and achieve the look the cinematographer intended.

“Baselight delivers on every feature without restricting the creative process,” said senior colorist Navin Shetty, co-founder of Nube Studio. “I am able to concentrate on grading and never compromise on quality or inspiration. Even at HDR 4K, Baselight delivers real-time playback as soon as the content is in the system,” added Shetty. “Clients are not kept waiting, and with the help of the superior grading tools they can see the final result immediately. For clients, the faster system equals staying within budget.”

For FilmLight, CEO Wolfgang Lempp said, “We are proud to be associated with India’s leading colorist, Navin Shetty. He is very particular about the quality and output of his films. What he and his business head, Ranjan Karkera, have recognized is that directors and producers want to come to a post house and see great pictures just the way they imagined them.”

Lempp added, “At FilmLight we developed our core systems to provide real-time performance even when there is a multi-level grade on top of the raw image. Baselight takes away the technical constraints of transcoding, proxies and unpredictable performance and leaves the colorist to achieve the best look in the shortest time.”

Open only since June of 2015, Nube already boasts 100-plus TV commercial, with a client register including: BMW, Philips, Godrej Air, Cadbury, Flip Kart, Maruti, Amazon, Dabur, Yardley, Myntra, Pepperfry, OLX, Sunsilk, Intex, KIT KAT, Kohler, Honda, Nescafe, Britannia, Nerolac, TATA, Airtel, Grofers, STAR TV, EPSON, Mahindra, Olay, Jaguar, Lava, Lifebuoy, Renault, Mentos and Solly Sport.

FilmLight will be demonstrating the capabilities of its real-time, render-free grading approach using FilmLight’s BLG interchange format at Broadcast India on the stand of their partners, RED and Avid (Bombay Exhibition Centre, Mumbai, 15-17 October).

  • Thursday, Oct. 8, 2015
Phillips, Roble join Motion Picture Academy's Science and Technology Council
BEVERLY HILLS, Calif. -- 

Cary Phillips and Dr. Doug Roble have accepted invitations to join the Science and Technology Council of the Academy of Motion Picture Arts and Sciences, bringing the Council’s 2015–2016 membership roster to 25.

Phillips is currently the co-head of research and development at Industrial Light & Magic.  In the more than 20 years since he joined the company, he has won three Academy Technical Achievement Awards: for the design and development of the Caricature Animation System in 1998, and for his contributions to the ILM Creature Dynamics System and the ILM Shape Sculpting System in 2001 and 2014, respectively.  His software was integral to the visual effects of such films such as “Harry Potter and the Sorcerer’s Stone” (2001), “Pirates of the Caribbean: Dead Man’s Chest” (2006) and “Transformers: Dark of the Moon” (2011).  He is a new Academy member, joining the Visual Effects Branch earlier this year.

Roble is the creative director of software at Digital Domain, where he has worked since the company’s founding in 1993.  His contributions as a software developer and engineer have been recognized with a 1998 Technical Achievement Award, for the TRACK system for camera position calculation and scene reconstruction, and a 2007 Scientific and Engineering Award, for the development of Digital Domain’s fluid simulation system.  His software has been used in the production of dozens of films, including “Titanic” (1997), “The Day after Tomorrow” (2004) and “Meet the Robinsons” (2007).  A longtime member of the Visual Effects Branch, Roble also serves on the Academy’s Scientific and Technical Awards Committee and is co-chair of the Digital Imaging Technology Subcommittee.

The 2015–2016 Council co-chairs are two members of the Academy’s Visual Effects Branch: Craig Barron, an Oscar®-winning visual effects supervisor and former Academy governor; and Paul Debevec, chief visual officer at the USC Institute for Creative Technologies and a lead developer of Light Stage, an image capture and rendering technology for which he received a Scientific and Engineering Award in 2009.

The Council’s 21 other members are Wendy Aylsworth, Academy vice president John Bailey, Rob Bredow, Lisa Zeno Churgin, Elizabeth Cohen, Academy governor Richard Edlund, Doug Greenfield, Don Hall, John Hora, Jim Houston, Rob Hummel, Randal Kleiser, Academy governor John Knoll, Bev Pasterczyk, Josh Pines, Milt Shefter, Dave Stump, Steve Sullivan, Academy governor Bill Taylor, Academy governor Michael Tronick and Beverly Wood.

Established in 2003 by the Academy’s Board of Governors, the Science and Technology Council provides a forum for the exchange of information, promotes cooperation among diverse technological interests within the industry, sponsors publications, fosters educational activities, and preserves the history of the science and technology of motion pictures.

  • Tuesday, Oct. 6, 2015
PLASA Awards for Innovation & Sustainability Presented to 8 Recipients
2015 PLASA Award honorees
LONDON -- 

The PLASA Awards for Innovation & Sustainability 2015 and the Gottelier Award, sponsored by Lighting & Sound International, were presented at the PLASA Show at London’s ExCeL yesterday evening.

This year, 31 products were nominated for the Awards for Innovation & Sustainability, with eight awards presented, including a final Gold Award for Innovation.

The winners had to satisfy the judges that they demonstrate a new style of thinking, that they improve technical practice, have introduced new technologies, materials or techniques, that they feature patents or unique intellectual property, offer a new commercial advantage, or improve safety.

The eight PLASA Awards for Innovation, including a final Gold Award, were presented by Ed Pagett, chairman of PLASA’s European Regional Board. The Gold Award winner was ETC for the Eos Version 2.3. The judges said, “This product seriously impressed the Judges who felt that it is a game-changer in the approach designers may take to color control. It unlocks the potential of LEDs and matches the way that lighting designers think in terms of color. It returns color mixing and color fading back to a conceptual level rather than maths and numbers. It allows the designer to choose the way a colour changes rather than letting the control decide.”

The seven other PLASA Awards for Innovation honorees were:

Avid for the SL6 - The judges felt that this console was extremely well-engineered and thought out with improved ergonomics and workflow, coupled with scalable flexibility. This affords it versatility for different markets including broadcast and touring.

RC4 Wireless for the RC4Magic-DMXpix – The judges said, “Sometimes things are taken at face value because that’s ‘just the way it is’. This product, though, will make life much easier for many technicians as it solves the whole logistical problem in managing pixel control in long strings of LEDs. Regardless of the manufacturer of the LED string, this device will allow a significant reduction in channel count while still enabling individual LED control in all manner of applications, from architectural lighting to costumes.”

Elation Lighting for the Platinum FLX - The panel found that this was “a versatile moving light that solves a number of problems in one fixture. The spot/beam/wash hybrid design uses clever mechanical engineering that actually delivers a useable result in a manageable size and budget.”

Robert Juliat for DALIS - The judges said “the color rendering from this product is beautiful. The fixture is well designed and elegant with a very good uniform beam pattern and will no doubt be a feature of many stages in the future.”

d&b audiotechnik for the V7P and V10P loudspeaker - The judges found this to be “a well-engineered small and light point source speaker that delivers exceptional levels with good directivity. Its versatility will appeal to many sectors of the audio market.”

Milos/Area Four Industries for EXE Cell – The judges said, “This rigging product gives excellent vision indication by presenting load information clearly to users. It uses a combination of software and technology built into the motor to afford the user a great deal of real-time load information.” The Judges felt that this was “well designed with some innovative features."

And Eaton - Zero 88 for the FLX Lighting Console - This console was felt by the judges to give “a revolutionary approach to colour and movement for the tablet generation as part of a well thought out-desk package aimed at an accessible price point for entry-level and more professional users.”

Commendations went to SSE Audio for its ProSight2 and Safety Lifting Gear for DUKE, a battery-powered electric chain hoist.

The judges also gave commendations for what they described as worthy toolbox products. The first is the Prosight 2 from SSE Audio, which is a refinement of an elegant solution to the problem of quickly adjusting line arrays in arduous conditions. The second product, the Duke battery powered chain hoist from Safety Lifting Gear, is a simple manual handling solution that will find its way into many trunks to assist with rigging.

The Awards were assessed by a team of judges, which this year comprised chairman James Eade, a long-time contributor to LSi magazine and an independent electrical safety consultant; Paul Franklin of theatre consultancy Charcoalblue; Steve Moles, another long-time LSi magazine contributor and a specialist in live entertainment production; lighting and set designer Ben Rogers; London-based visual designer Tupac Martir; Nick Read, an experienced lighting and electrical specialist, from Howard Eaton Lighting; live sound engineer Jon Burton; Tapio Ilomaki, an acoustic consultant with Finland-based Akukon; EM Communications’ Ed Manwaring; Scott Burges of video solutions supplier, Creative Technology.

Lighting&Sound International will be donating £1000 (some $1,500) from this year’s entry fees to Behind The Scenes UK.

Gottelier Award
This year’s Gottelier Award winner was David Cunningham, an early pioneer of computer lighting systems who developed a number of landmark products for Strand during the 1970s and 80s, including the Multi-Q memory lighting system, the Micro-Q console, the Lightpalette and the CD80 dimming system. He went on to develop the Source Four profile through his own company, Entertec, before entering into a hugely successful partnership with ETC, with whom he went on to develop many other successful products, including the Sensor dimmer.

The Gottelier Award was introduced in 2007 to recognise those who have made sustained and significant contributions to the development of live entertainment technology.

The award is named in honor of Tony Gottelier, lighting designer, product developer, industry commentator and long-time associate editor of Lighting&Sound International magazine, who passed away in 2006.

  • Thursday, Oct. 1, 2015
SMPTE and HPA move forward with partnership
HPA board president Leon Silverman
WHITE PLAINS, NY -- 

The Society of Motion Picture and Television Engineers (SMPTE), a leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, and the Hollywood Post Alliance (HPA) announced the finalization of plans to consolidate. The partnership between SMPTE and HPA gives both organizations the opportunity to extend their reach, while better serving the industry as a whole — from engineering and technical professionals to the creative community.

"This is a monumental occasion for both SMPTE and HPA, two leading professional organizations serving the media and entertainment industry," said Robert Seidel, president of SMPTE. "The new relationship between SMPTE and HPA presents many exciting possibilities, including fresh occasions for interactions and dialog, broader educational opportunities, and even richer contributions to standards development."

SMPTE and HPA are already collaborating on two upcoming events. HPA Women in Post and SMPTE are presenting the Women in Technology Luncheon. The luncheon will take place in conjunction with the SMPTE 2015 Annual Technical Conference & Exhibition (SMPTE 2015) at the Loews Hollywood Hotel at the Hollywood and Highland Center at noon on Monday, Oct. 26, and will feature a conversation between Cheryl Boone Isaacs, president of the Academy of Motion Picture Arts and Sciences (AMPAS), and Carolyn Giardina of The Hollywood Reporter. Also in conjunction with SMPTE 2015, the organizations are launching the SMPTE-HPA Student Film Festival on Tuesday, Oct. 27 following the Opening Night Reception for the conference.

"HPA and SMPTE have long been collaborators in enabling the creative and technical communities to address the challenges and opportunities afforded by a rapidly changing media landscape," said Leon Silverman, HPA board president. "Formal approval of our consolidation plan by the SMPTE Board of Governors and the HPA Board of Directors represents a major milestone in our relationship, and one that signals great things to come for the communities both organizations serve — within Hollywood and around the world."

Wendy Aylsworth, SMPTE past president and former senior vice president of technology at Warner Bros. Technical Operations, will serve as the SMPTE-designated member on the HPA Board of Directors. While this partnership establishes closer ties between SMPTE and HPA on many levels, from the executive to the administrative, each organization will maintain its unique brand and culture.

  • Wednesday, Sep. 30, 2015
TOHO Studios purchases Tiffen Steadicam M-1 stabilizer
Pictured (l-r) at TOHO Studios are Brett Smith, sales director, Tiffen International Asia-Pacific; Gin-Ichi Corp Steadicam sales manager Kazuhito Kashiwabara, and TOHO chief cameraman Kosuke Yamada with the new M-1.
TOKYO -- 

TOHO Studios, the legendary Tokyo production house responsible for the original Godzilla and its current remake, as well as Seven Samurai, directed by Akira Kurosawa, has purchased the new Tiffen Steadicam M-1 camera stabilizer for its feature projects.

Senior cameraman Kosuke Yamada has been looking at the M-1 since its launch, and was further excited about bringing a rig to Japan after he completed the six-day SOA (Steadicam Operators Association) Classic workshop in the US with Jerry Holway and Steadicam’s inventor Garrett Brown. Assisting him on the language front during the workshop was Tiffen/Steadicam’s US sales manager Dan Ikeda, one of Tiffen’s senior workshop instructors.

Yamada’s experience as a cinematographer was gained well before the SOA workshop, with a 13 year camera assistant’s path at TOHO Studios leading four years ago to the top job as TOHO’s cinematographer.

As to why he chose the M-1, Yamads said, “The first reason was its stability. When I used the M-1 for the first time at the SOA workshop, I felt a firm sense of stability that I had never felt before. No matter how much lighter cameras become, the quality of the image largely depends on its stability in use. The M-1 can accommodate various shooting styles and equipment, and I think this is perhaps the biggest strength of it, but also very important is the ease with which you can achieve dynamic balance and smoothness of the gimbal. A further reason was the modular design.  Unlike the USA, it is difficult for us to customize our rigs here in Japan as we often do not have enough information or equipment,  but with the M-1, we can upgrade it later if it is necessary.”

TOHO’s M-1 stabiliszr is the first to be delivered to an Asia-based customer, beating Taiwan by a day. A recent showing of the M1 at Beijing BIRTV broadcast exhibition has already resulted in more systems going to Chinese broadcasters and filmmakers.

All Tiffen M-1 systems in Asia have been ordered with the Fawcett Exovest. The supportive exoskeleton design of Exovest frees the chest from constraint by providing support on the hip and shoulder. The industry’s benchmark ISO-Elastic G70X arm completes the package, making M-1 the most advanced stabiliser in feature production.

The Steadicam M1 system was supplied by Tiffen’s Japanese distributor, Gin-ichi Corp, who boast Steadicam factory support training, offering local time-zone support to TOHO and broadcasters like NHK, CX Fuji and TV Asahi who have purchased Steadicam Archer 2, Zephyr and Shadow stabilizers over the last two years.

  • Monday, Sep. 28, 2015
Grass Valley’s GV STRATUS Playout secures disaster recovery for TV5 Québec Canada
Steve Stubelt, vice president of sales, North America, Grass Valley
MONTREAL -- 

TV5 Québec Canada has become the nation’s first broadcaster to implement a disaster recovery site for its playout and transmission operations, using GV STRATUS Playout from Grass Valley, a Belden Brand.

The station ran a wide-scale disaster simulation in August, evacuating its building for several hours to test the recovery site, a rented office space with a limited set of generic computers that had nothing installed. In less than an hour, the site was online. GV STRATUS Playout fit precisely with TV5 Québec Canada’s requirement of parallel transmission paths to its primary playout chains, ensuring continuous playout operations for two channels—TV5 and Unis—that would be needed in a catastrophe.

In addition, because GV STRATUS Playout can be controlled from anywhere using a standard web browser, even while the rest of the remote office was coming online,the revenue-generating components still had access and control within a few minutes of leaving the building.

“Not having a playout would cost us money and credibility,” says Régis Harrison, director of operations and technology development, TV5 Québec Canada. “Now we not only have playout that we can control and manage remotely, we also have access to our directory, videos and all of our enterprise tools.”

Besides GV STRATUS Playout—a revolutionary cloud-based Software as a Service (SaaS) for broadcast playout combining the simplicity, flexibility and accessibility of the cloud with the rock-solid performance of solid-state playout servers—TV5 Québec Canada bought several other Grass Valley products from Applied Electronics Ltd. as part of a broader solution. Those products include the Densité IRD, K2 Summit TX and K2 Solo.

“When TV5 Québec Canada faces challenges that are very complex and delicate, this provides a simple, lightweight, cost-effective mirror of its Canadian operations,” said Steve Stubelt, vice president of sales, North America, Grass Valley. “GV STRATUS Playout tools are cloud-enabled, they can operate in a variety of environments and can be tailored for each user’s job, increasing efficiencies and collaboration.”

  • Friday, Sep. 25, 2015
RED RAVEN compact camera unveiled
RED Raven
IRVINE, Calif. -- 

RED Digital Cinema unveiled the latest addition to its line of professional cameras, RED RAVEN. Weighing in at only 3.5 pounds, RED RAVEN is RED’s lightest and most compact camera, making it the ultimate choice for a range of applications including documentaries, online content creation, indie filmmaking, and use with drones or gimbals. With pricing that starts at $5,950 for the camera BRAIN only, and complete packages under $10,000, RED RAVEN reflects RED’s ongoing commitment to the belief that cinema-quality creative tools should not be in the hands of a few—they should be available to all professional shooters.

RED RAVEN is equipped with a 4K RED DRAGON sensor, and is capable of recording REDCODE RAW (R3D) in 4K at up to 120 fps and in 2K at up to 240 fps. RED RAVEN also offers incredible dynamic range, RED’s renowned color science, and is capable of recording REDCODE RAW and Apple ProRes simultaneously—ensuring shooters get the best image quality possible in any format.

“RED RAVEN is a new category in our lineup,” said Jarred Land, president of Red Digital Cinema. “It’s a younger, hungrier, more ‘spirited’ member of the RED family with a bit of a chip on its shoulder, ready to take on the entire sub-$10k market with images that users will be incredibly proud of.”

RED RAVEN will begin shipping in February 2016, and deposits will be accepted beginning today. Customers will be given a choice of purchasing the BRAIN only and building a kit that best fits their needs, or choosing a complete package. The RED RAVEN Base I/O Package offers everything content creators need to take their productions to the next level of image quality and professionalism, while the RED RAVEN JETPACK Package is specifically designed for use with handheld gimbals, drones, jibs and cranes.

4 RED RAVEN BRAIN ONLY - $5,950 ($500 deposit) – ships February 2016

4 RED RAVEN JETPACK PACKAGE - $9,750 ($1,000 deposit) – ships February 2016
o   Includes a RED RAVEN BRAIN, JETPACK, Battery Belt Clip, RED MINI-MAG 120GB, 4.7” LCD, AC Power Adaptor, and DSMC2 Outrigger Handle.

4 RED RAVEN I/O PACKAGE - $9,950 ($1,000 deposit) – ships March 2016
o   Includes a RED RAVEN BRAIN, Base I/O V-Lock Expander, RED MINI-MAG 120GB, 4.7” LCD, AC Power Adaptor, and DSMC2 Outrigger Handle.

  • Thursday, Sep. 24, 2015
Samsung announces new virtual reality headset, halves price
A visitor takes a picture near the logo of Samsung Electronics Co. outside its showroom in Seoul, South Korea, Tuesday, April 7, 2015. (AP Photo/Lee Jin-man)
LOS ANGELES (AP) -- 

Samsung says a new virtual reality headset will be 22 percent lighter and, at $99, half the price of its previous model.

The Gear VR also comes without a central strap that goes over the head, which the older device had.

The Korean electronics company hopes the changes to the Gear VR, which ships in November, will help push virtual reality into the mainstream.

Samsung vice president Peter Koo announced the headset Thursday at a developer's conference for virtual reality technology company Oculus in Los Angeles.

The Gear VR works with Samsung's latest smartphones.

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