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Friday, Jan. 29, 1999
NBA Ads Try To Woo Viewers: Post-Lockout Spots Use Humor, Soft Sell.
The NBA is back, but the same cant be said of all the fans, the group most hurt by this seasons prolonged lockout. So, in an effort to win back viewers turned off by the players/owners standoff, the NBA and teams are scrambling to get ads on the air. Even during the lockout, viewers were treated to...
Friday, Jan. 29, 1999
ITS Seeks To Clarify Calif. Tax Exemption
Though the partial sales and use tax exemption on new equipment purchases made by independent postproduction and visual effects houses in California took effect Jan. 1 (SHOOT, 11/27/98, p. 1), the process of interpreting and clarifying the possible myriad applications of that new law has just begun...
Friday, Jan. 29, 1999
U.S. Spot Shops Ponder Future In Eurozone: Its A Coin Toss - Producers Say New Currency Will Make Shoots Easier, But The Shakeout Is Still Anybodys Guess.
On the first of the year, the world started electronically trading in euros, the new monetary unit set to replace the local currencies of Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal and Spain. Although the European Union (EU) wont put the...
Friday, Jan. 29, 1999
NYC Production Hits New Heights: Upward Trend Continues In 1998.
Mayor Rudolph Giuliani and Patricia Reed Scott, commissioner of the Mayors Office of Film, Theatre and Broadcasting, announced last week (1/20) that 1998 production expenditures in New York City hit new highs across the board for commercials, films and television. Direct expenditures for film and...
Friday, Jan. 29, 1999
Director Joe Schaak Joins Trail Head
Trail Head, a spot production house under the Michael Romersa-owned Stoney Road banner, has added director Joe Schaak. The Minneapolis-based director continues to be affiliated with Twist, Minneapolis, for local projects. Schaak was formerly repped nationally by another Stoney Road company, now...
Friday, Jan. 29, 1999
Paul Kawasaki Named Pavlov Exec. Producer: Succeeds Tracy Hauser At Sonys Spot Division.
Tracy Hauser is exiting her post as executive producer at Culver City-based Pavlov Productions, the commercial division of Sony Pictures Entertainment (SPE). She will be succeeded by Paul Kawasaki, Pavlovs head of production. At press time, Hauser and Kawasaki were working together to ensure what...
Friday, Jan. 29, 1999
YeechaSour Lemons! Special Interest Groups Trash 10 Irresponsible Ads.
It has become evident that the idea of tongue in cheek has eluded some special interest groups in Washington. The D.C.-based Center for Science in the Public Interest (CSPI) recently held its 14th Annual Harlan Page Hubbard Lemon Awards, doling out gold lemons for the 10 most misleading, unfair or...
Friday, Jan. 29, 1999
U.S. Spot Shops Ponder Future In Eurozone: It's A Coin Toss - Producers Say New Currency Will Make Shoots Easier, But The Shakeout Is Still Anybody's Guess.
On the first of the year, the world started electronically trading in euros, the new monetary unit set to replace the local currencies of Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal and Spain. Although the European Union (EU) won't put the...
Friday, Jan. 22, 1999
BULLETIN BOARD
28/New Orleans: 36th Annual National Association of Television Program Executives (NATPE) Program Conference & Exhibition at the Ernest N. Morial Convention Center. Details, call (310) 453-4440 or www.natpe.org....Feb . 1: Deadline for entries to the Johns Hopkins Film Festival. Info, entry...
Friday, Jan. 22, 1999
Jetta's Got Rhythm ... Who Could Ask For Anything More? Volkswagen Makes A Splash With Arnold Communications And HSI Productions.
Boston-based Arnold Communications is introducing Volkswagen's redesigned 1999 Jetta in a new :60 driven by a memorable tune-one that ends entirely too soon. "Synchronicity," directed by Gerard de Thame via bicoastal HSI Productions, features a couple driving a new black Jetta during light drizzle...