The Best Work You May Never See
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Friday, May. 25, 2012
The Best Work You May Never See: Sunrun's "Dolphin Babies" Directed By Mike Maguire
A couple tends to gardening in their backyard as a narrator informs us they converted to solar energy in order to save baby dolphins around the world. The woman corrects the voiceover, saying they went solar to save money. Her hubby affirms that it was the cold hard cash. But what about the baby...
Friday, May. 25, 2012
The Best Work You May Never See: Canadian Beef Bacon Company's "Bacon Envy" From Red Lion
Directors Jon & Torey of Family Style teamed with Toronto agency Red Lion to give Jewish people a permissible bite of the long forbidden fruit, introducing them to kosher bacon from The Canadian Beef Bacon Company. This spot takes us to Israel where residents, with tongue firmly in cheek, share...
Friday, May. 18, 2012
The Best Work You May Never See: PETA's "Chimp Pitch" Directed By Clay Weiner
Director Clay Weiner of Biscuit Filmworks juxtaposes quintessential Hollywood insincerity with wild natural beauty in PETA's nine-spot "Agents in the Wild" campaign for Y&R New York which aims to end behind-the-scenes animal abuse in the entertainment industry through online commercials, a...
Friday, May. 18, 2012
The Best Work You May Never See: Aardman Throws Some Clay On The Barbie For JWT London
Among the latest clay animation characters created by Bristol, U.K.-based Aardman Animations and brought to stop motion life is that of reggae singer/celebrity chef/entrepreneur Levi Roots whom we see barbecuing in the back garden of a Brixton, U.K. apartment house. All the while he's singing a...
Friday, May. 11, 2012
The Best Work You May Never See: Ameristar Casinos' "Quadricorn--Security"
Matt Pittroff of Twist directed this spot which takes us to the dreaded airport security line as we see a couple of officers look at something off-camera that amazes even their veteran eyes. Coming through the metal detector is a unicorn-like creature on which a man is proudly mounted. Asked by one...
Friday, May. 11, 2012
The Best Work You May Never See: Coexistence Without Violence's "If You Drink, Don't Drive"
Director Rodrigo Garcia Saiz of Boxer Films , Los Angeles, gets literal in the provocative (and bloody) new :60 "If You Drink, Don't Drive" for Coexistence without Violence out of the Mexican agency Anónimo. Coexistence without Violence emerged in 2005 out of a movement that aims to promote a...
Friday, May. 4, 2012
The Best Work You May Never See: Nescafe 3 in 1's "Strange Animal" From Publicis Toronto
Russ Lamoureux of OPC directed this spot for Nestle's Nescafe 3 in 1 via Publicis Toronto which shows how your morning isn't quite right until you've had that first cup of coffee. We open on an alarm clark blaring, next to a framed photo of a cute dog. A man wakes up, trudges from the bedroom to...
Friday, May. 4, 2012
The Best Work You May Never See: Atlantic City Alliance's "Do Proximity" Directed By Peter Rodger
Peter Rodger of Recommended Media directed this stylish, excitingly paced look at life in Atlantic City, showcasing its varied aspects, initially through footwear or the lack thereof. We see the stylish nightlife juxtaposed with a "Do Stilettos" graphic showing a woman in high heels, followed by a...
Friday, Apr. 27, 2012
The Best Work You May Never See: Animal Humane Society's "Magpie's Story" From Carmichel Lynch
The Animal Humane Society and agency Carmichael Lynch have launched the "Law of the Paw" campaign--an initiative to raise awareness about the importance of adopting, spaying/neutering and tagging pets. The campaign asks people to sign a pledge to adopt these three behaviors, with the goal of...
Friday, Apr. 27, 2012
The Best Work You May Never See: Disabled People South Africa's "Make South Africa Accessible To All"
A woman in a wheelchair writes a letter and then makes a difficult commute to a destination not yet known to us. Her voiceover reads what she's written as we see the envelope is addressed to the President of her country. She asks that everything possible be done to make South Africa accessible to...