Features
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Friday, Jun. 19, 2009
New York Production and Post: Mayor Bloomberg Presents Fourth Annual "Made In NY" Awards
International commercial/branded content production house Hungry Man , headquartered in New York, was among five recipients of the fourth annual "Made in NY" Awards. Mayor Michael R. Bloomberg presented the honors, which are in recognition of individuals or organizations that have made significant...
Friday, May. 29, 2009
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 NASCAR on FOX's "Underground" (video below) La Huella, Madrid Jerome...
Friday, May. 22, 2009
New Directors Showcase: Mini-profiles
On May 28 at the DGA Theater in New York, SHOOT will debut its seventh annual New Directors Showcase reel, which will become available on May 29 at www.shootonline.com/go/newdirectorswebreel . The reel reflects the work and inventive talent of 32 helmers--27 individual directors, four directorial...
Friday, May. 22, 2009
Who Are Those Masked Men & Women--And Where Are They From?
SHOOT's seventh annual New Directors Showcase--which will be celebrated with an evening screening, panel discussion and reception next week (5/28) at the Directors Guild of America ( DGA ) Theater in New York--offers a total of 38 up-and-coming helmers filling 32 slots (27 individual directors,...
Friday, May. 22, 2009
Cinematographers Series: From Small To Big Screen And Back Again--A Pair Of DP Perspectives
While the features are distinctly different--a fast paced action adventure film on a larger than life scale, and a quirky comedy/drama--they have drawn SHOOT to a couple of notable cinematographers whose work spans multiple disciplines, primarily commercials and theatrical movies, as well as great...
Friday, Apr. 24, 2009
Editing & Postproduction: Post Collaborations
Whereas SHOOT focused on the give and take between editors and directors in last month's Spring Directors Series, this time around we look at collaborations within the post community that play such a large part in helping to creatively shape projects. We explore several long-term relationships...
Friday, Apr. 24, 2009
Music & Sound: Original Thoughts
While the vast majority of entries on SHOOT's "Top Ten Tracks" quarterly charts perennially consists of original music and sound design by advertising professionals, there has been considerable buzz about the growing industry prominence of licensed music and for that matter music from young, up-and...
Friday, Apr. 24, 2009
Music & Sound: From One Whale Of A Sea Serenade To A Creative, Eclectic Urban Symphony
The top two entries on SHOOT's Spring Tracks Chart take us to distinctly different places both physically and emotionally yet share the bond of striking a responsive chord among viewers and listeners. Finishing first in our Chart is "Whale Song" for telecommunications company Optus out of agency M...
Friday, Apr. 24, 2009
Avoiding Commercial Message Schizophrenia In Two Languages
A tale of two ad initiatives--one in which the virtues of Spanish-language television are cleverly extolled, the other in which the perils of smoking are conveyed to both the mainstream Anglo and Hispanic markets in the same spot. Yet while on the surface these two approaches seem diametrically...
Friday, Apr. 24, 2009
Northern California: Despite Attrition, There's Cautious Optimism In Bay Area Market
The most significant global economic turndown in most of our lifetimes has taken its toll everywhere, and the Northern California marketplace has hardly been immune from major, far-reaching repercusssions. Indeed there has been attrition in the Bay Area, among the notable examples being the closure...