Features
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Saturday, Oct. 1, 2005
Adapting To A Changing Landscape
As the advertising landscape changes and grows--with ads reaching consumers via an ever-growing number of media channels--from video games to cell phones to online and beyond--the role of a producer is changing, moving beyond executing TV ads. For this week's series on agency producers, SHOOT...
Saturday, Oct. 1, 2005
Midterm Grades Are In
This week's series Report Card series presents a look back--and a look ahead--at the state of the ad business in 2005, as well as the state of creativity. To that end, we asked agency creatives, producers, production and post execs the following questions: How would you assess the state of...
Saturday, Oct. 1, 2005
Midyear Perspective
This week's Midyear Report Card and look at what may lie ahead during the second half of 2005 reflects an ever-changing marketplace. Indeed, the agencies and clients that chart a savvy course into emerging media and branded entertainment figure to have a leg up in a competition that is diversifying...
Saturday, Oct. 1, 2005
U.S. Hispanic Ad Shops Clean Up At Cannes
Three stateside shops that specialize in creating advertising aimed at the U.S. Hispanic market scored impressively at this year's Cannes International Advertising Festival, winning Silver Lions in the highly competitive--and prestigious--film competition. While Latin and South American shops have...
Saturday, Oct. 1, 2005
Motivations And Desires
This week, SHOOT examines a trio of ad shops creating breakthrough work for regional clients. FourStories, Portland, Ore., is looking to create work for a group of four core clients who will grow along with the agency. Ignited Minds, Marina del Rey, Calif., is mixing regional fare with some...
Saturday, Oct. 1, 2005
New Resources
Music libraries have grown increasingly sophisticated and eclectic in their offerings. Long gone are the days when production music simply meant an inexpensive piece of stock music. Today, companies such as bicoastal Associated Production Music, Megatrax, North Hollywood, as well as Groove Addicts...
Saturday, Oct. 1, 2005
Beyond Fluffy Clouds
Stock footage companies have literally been filling holes in commercials for years. In its simplest role, stock footage libraries provide elements for spots that producers can't easily create themselves. Perhaps they need an image of the sun setting in a tropical location but don't have the means--...
Saturday, Oct. 1, 2005
Cinematographers To Advertisers: HD Is a "Wasted Opportunity"
Noted feature and commercial director of photography Allen Daviau, ASC ( ET: The Extra Terrestrial ), asserts that the advertising industry's resistance to finishing commercials in high definition is a "pathetic, wasted opportunity. "There is no way to justify that," he says. "It's not the...
Saturday, Oct. 1, 2005
Colorful Changes On the Horizon
The rapid pace of change in the color correction sector continues, and as new tools and techniques emerge, the fundamentals of the process are being rewritten. One consequence is that the lines are blurring between color correction and visual effects. That blurring is changing the order of the...
Saturday, Oct. 1, 2005
Winning Ways
The frenzy of advertising awards show season will culminate later this month with the Cannes International Advertising Festival. Several spots and other projects have amassed a bushel of honors--among them a trio of adidas spots--"Carry," "Unstoppable," and "Made to Perfection; the Rainier Beer and...