Features
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Friday, Dec. 17, 2010
Turning The Corner
Though the recession continues to take its toll, there were signs that the advertising industry had started to shake off some of the economic doldrums in 2010. Forecasters from ZenithOptimedia to Magna Global began to revise upwards their borderline gloomy projections for U.S. and North American ad...
Friday, Dec. 17, 2010
How To Get To Sesame Street--Ask SHOOT's Agency of the Year Wieden+Kennedy
For the second straight year, Wieden+Kennedy is SHOOT's Agency of the Year. In 2009, our coverage provided insights into the inner workings and the creative environment at the agency--and of course the work, delving into the dynamics that went into our selection of W+K. This year, we can...
Tuesday, Nov. 30, 2010
Fifty Years By The Decade
Consider the following pages as being akin to a stroll down memory lane--with admittedly some memories more pleasant than others--seen through a mix of headlines, and representative work of each decade from the 1960s on. Though the pages ahead are just a sampling of what appeared in the pages of...
Tuesday, Nov. 30, 2010
Future Speak: Looking Ahead
Regarding his vision for the future, David Lubars, chairman/chief creative officer, BBDO North America , laughs. At first blush, asking him--as we did in our "Then, Now and Looking Ahead" yearlong series--to gaze into his proverbial crystal ball would seem a plausible query given his track record...
Tuesday, Nov. 30, 2010
Then & Now: Past and Present
In interviewing a cross-section of the industry over the past year for our "Then, Now and Looking Ahead" series of features leading up to SHOOT's 50th Anniversary, we have had divergent views yet some recurring themes--prominent among the latter being the paradox of needing to embrace change while...
Tuesday, Nov. 30, 2010
Mentorship: Lending A Hand
While I share remembrances of agency creative Mike Koelker and production house exec Frank Tuttle in my personal reflections on mentorship in my welcoming column for this 50th Anniversary Issue, another person came immediately to mind when I began writing the intro to this feature heralding...
Tuesday, Nov. 30, 2010
Spawning Grounds: Nurturing Growth
Inexorably intertwined with mentorship are those companies that have proven to be spawning grounds for talent over the years. Though the following is a far-from-comprehensive rundown, an informal survey of industry folk repeatedly yielded the names of several shops that have or have had a...
Tuesday, Nov. 30, 2010
Creative & Executive Reflections: Sharing Insights, Perspectives On The Past, Present and Future
A cross-section of industry folk offered their reflections on varied questions posed in a SHOOT survey relating to their careers, positive influences, changes in the business, pressing issues, and remembrances. Feedback on one of the queries, asking respondents to identify their industry mentors,...
Tuesday, Nov. 30, 2010
Industry Group Reflections: A Sense Of Organization; Feedback From Industry Leaders
SHOOT has long embraced industry trade associations and organizations, with reportage chronicling in many cases their birth and most assuredly their evolution, their concerns, issues, setbacks and accomplishments. Our opinion pieces and coverage have also at times provided advocacy and momentum for...
Friday, Oct. 15, 2010
A Chair With A Growing Number Of Seating Arrangements
In this Fall Directors Series Issue, there are assorted examples of directors crossing over between or among disciplines. This week's lineup of profiles includes: long-time commercial director Gary McKendry who earned an Oscar nomination several years ago for best short film and is now in post on...