Director Alessandro Pacciani Joins JOJX For U.S. Spot Representation
Alessandro Pacciani
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Production company JOJX has added director Alessandro Pacciani to its roster. 

With over a decade of experience in the commercial world, Pacciani has filmed on three continents, turning out projects for automotive brands including Porsche, Audi, Jeep and Toyota. Pacciani‘s credits also span work for A-list video game franchises such as Dark Souls, PUBG, and Mortal Shell, and his short films have gained him multiple industry accolades. In addition to car and game films, Pacciani has also directed campaigns for Nike, Samsung, Google and Universal, among others. He has been honored with a UNESCO award, as well as had work showcased at the Institute of Contemporary Arts in London. 

His first project with JOJX was recently shot in Japan, where Pacciani resides. The film is a global reveal of Lexus’ new world-class luxury SUV, the NX. A true statement piece, the film calls on viewers to take a chance, in order to reshape their futures. With rhythm that flows throughout, the piece moves in pace to Only One, by KRANE feat. B. Lewis, until the vehicle’s performance ultimately empowers the next generation of car buyers.

Prior to joining the L.A.-based JOJX, Pacciani had most recently been repped in the U.S. by Chromista. Internationally he is repped by Moxie in the U.K., Platige Films in Poland and Japan, Nicholas Berglund in France, Italy, and Spain; and SHP in China.

Hailing from Florence, Italy, Pacciani developed a firm foundation early on in design, animation, and visual effects. With these skills in his filmmaking toolbelt, he has established a sought-after signature look by blending action-packed dynamic visuals, impeccably blended VFX and editing, and cinematic storytelling. His stories are rich with depth and detail, characterized by joyful, contagious energy. 

Jackson Morton, JOJX executive producer and partner, said, “We have always been fans of Alessandro’s automotive work, he has an incredible understanding of not only how to solve the trickiest creative dilemmas but elevate them into mind-bending modern visuals. His directorial interests also expand into video game commercials which we also believe is the next big part of our industry especially as technology advances.”

Enthused over the prospects of joining JOJX, Pacciani said, “I look forward to really diving into new creative challenges together.”


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