- ROCHESTER, NY
Partners + Napier, an integrated creative company serving national and emerging brands, has expanded its content production capabilities with the opening of a dedicated, custom-built studio space under a new banner: Gammut Productions. Built out over several months, Gammut now occupies over 3,000 square feet on the concourse of Partners + Napier’s national headquarters.
With the rise of in-house production agencies, and the increased demand for efficient, “snackable” and commerce-ready content, the production world has already evolved. The COVID-19 pandemic further accelerated this shifting production landscape.
Features of Gammut Productions include:
- White cyclorama video and photo space
- Four editorial suites
- Sound and voiceover recording suite
- Animation suite (both 2D and 3D)
- Color grading suite
- Turnkey lighting for product photography
With a flattened structure that staffs hybrid talent across numerous content disciplines, Gammut Productions will be overseen by Matt Spaull, who has been promoted to director of the operation. Himself an award-winning editor and director, Spaull--who served as creative supervisor at Partners + Napier--brings extensive production experience on a broad range of consumer and B2B brands including Smashburger, Cello, Xerox, and Conduent. Spaull will report directly to Rob Kottkamp, chief creative officer of Partners + Napier.
“Gammut ramps up client access to more agile, efficient, and affordable options in brand storytelling, and ultimately gives them more control over the process,” said Kottkamp. “We really wanted to create a space where our partnerships can thrive, unimpeded by what’s going on in the outside world--like we did for our client Cello in creating their new Cheese Confidently campaign at the height of the lockdown.”
With Gammut staffers wearing multiple hats, the agency will be better able to control production costs, as well as offer à la carte services to organizations with smaller budgets who may need production help on a project basis, noted Kottkamp. One example of this nimble approach is the agency’s COVID-19 public service campaign Six Feet Saves, which leapt from concept to in-market execution in just two weeks.
The state-of-the-art facility also embodies the strict safety protocols the agency has put in place due to the COVID-19 pandemic, keeping the health of its clients and employees front and center. Staff will be able to concept, shoot, and edit a wide range of content in-house while adhering to all social distancing guidelines, supported by remote editing tools that allow clients to engage in the creation process from anywhere in real time.
“These are unprecedented times, and brands need agency partners that can quickly adapt to new and better ways of getting the work done, without having to sacrifice on speed or quality,” said Courtney Cotrupe, CEO at Partners + Napier.
Partners + Napier is an agency that specializes in CPG food and beverage, restaurant, beverage alcohol, health and wellness, and B2B enterprise services spaces, serving clients like Constellation Brands, Corelle Brands, Highmark Health, Delta Vacations, Smashburger, and Xerox. The agency is a part of Project Worldwide, an independent global network of wholly owned agencies.
Client Monroe County Department of Health, Rochester Regional Health, University of Rochester Medical Center, Causewave Community Partners Agency Partners + Napier, Rochester, NY Rob Kottkamp, chief creative officer; Mike Baron, executive creative director; Dan O’Donnell, Andy Rose, group creative directors; Rick Calzi, Max Brown, Rob Warchol, sr. art directors; Andrew Scott, copywriter; Isabel Drukker, associate copywriter; Matt Spaull, creative supervisor; Mike Hernandez, motion graphics designer; Parker Bement, cinematographer/editor; Jake Abbott, director of UX & development; Rob Lioy, lead technologist; Geoff Harris, marketing technologist; CJ Gaffney, VP director of strategy; Stephanie Bane, planning director; Marc Priddy, sr. brand strategist; Melissa Smith, director, creative resources; JP Smith, sr. production artist; Lisa Celestino, production artist; Wendy DiSalvo, production supervisor; Erin Dwyer, editorial services manager.