Director Nico Poalillo has joined Pulse Films’ global roster to be represented for commercial and music videos. 
 
The San Diego native is driven by work that finds the edge, embraces a natural chaos, and evokes a visceral response. His commercial directing credits span such brands as Audi, Cadillac and Dodge. Prior to connecting with Pulse Films, Poalillo had most recently been repped in the U.S. by Los York.

Poalillo had originally intended to be a black metal musician. However while a university student in art history, he discovered a fascination for both car culture and advertising. Inspired to bolster this new passion, he began working as an ad creative, and began shooting his own spots. 
 
Poalillo commented “It’s kismet for me on all fronts. Pulse has, and will forever be a company that is at the center of everything I love in filmmaking; from their work in longform, to the advertising space and music video world - Pulse encompasses everything I am eager to explore in my creative journey, and the best part is that they are amazing, supportive, and dynamic individuals whom are hungry to take their craft to the next level. It’s a tremendous honor.” 

Mino Jarjoura, Pulse’s global president of commercials and music videos, remarked, “Nico arrives at Pulse with an impressively refined body of work, infusing his productions with a distinctive and revitalizing energy. His passion for storytelling and the creation of striking, contemporary visuals is the perfect addition to our roster.”

This signing comes off the back of the team’s outstanding award-winning run picking up nine awards at Ciclope, and a number of wins at the UKVMAs including Best Production Company and Best Producer.