- SANTA MONICA, Calif.
RadicalMedia has entered into an official collaboration with Spark & Riot, a female-powered production and management company. Led by Ana de Diego, Spark & Riot represents an international roster of directors and connects them with American advertising agencies to develop and produce content globally. What makes Spark & Riot unique is that it’s dedicated to supporting socially conscious initiatives. With each job, the company goes above and beyond to partner with a local non-profit to help tackle a different UN Sustainable Development Goal. Spark & Riot’s latest work spans such brands as Kleenex, Herbal Essences, Subway, Clorox, Walgreens and Jaguar.
“Ana is incredibly creative and we recognize how she is influencing and inspiring the next generation of producers and filmmakers,” said Frank Scherma, president of RadicalMedia. “We are leaning into this moment in culture and are proud to align with an organization that cares deeply about giving back and decreasing our footprint.”
RadicalMedia and Spark & Riot will combine creative resources for key projects to develop and produce experiences and content for brands, studios and networks.
Spark & Riot’s de Diego said, “I am excited to collaborate with such a prestigious organization like RadicalMedia. Jon Kamen (Radical CEO/chairman) and Frank Scherma are visionary leaders and they continue to push innovation by embracing an exciting new roster of international young talent in addition to supporting Spark & Riot’s ethos of socially responsible production and storytelling.”
Together, RadicalMedia and Spark & Riot hope to be the leaders in change by setting an example of what actionable change looks like through their collaborative projects.