Seed Media Arts has brought Kali Bailey aboard its directorial roster for U.S. representation spanning commercials, branded content and music videos. Bailey is an accomplished director with a strong background in writing, cinematography and editorial that is proudly rooted in the LGBTQ+ community.

Bailey described her journey, sharing, ““I did not come out until later in life, and once I did, I felt a great deal of rejection and loss from my community. Rebuilding my entire life came with heartache and loneliness but through this process I learned true compassion and empathy. It taught me how to be a better human and learn many different perspectives on life. Naturally, this has folded into my storytelling as a director. Whether the work has to do with the LGBTQ+ community or not, I’ve learned that I love directing stories that get people to think from the heart.”

Her branded work has been for such clients as Stella Artois, Hallmark, Mercedes-Benz and Amazon. Bailey is fresh off her first feature release as a co-writer with A Week Away (directed by Roman White), which recently premiered on Netflix and is currently available for screening. She has also recently been contracted by Disney to direct its internal “Women’s Day” video. Her self-produced tribute to the Harry Potter franchise is currently counting above the 6 million view threshold on YouTube.

Brad Johnson, Seed partner and executive producer, said, “All of our directors find personally unique ways to tell heartwarming stories that are grounded in authentic emotion. Kali’s work is filled with these sorts of tender moments. They have the ability to move one to tears.”

Roy Skillicorn, Seed’s founder and partner, said, “Kali’s many past production skillsets and influences have seamlessly transferred into the branding and advertising space as a director. Her abilities as a writer and visual artist are drawing the attention of companies who are seeking enterprising filmmakers capable of bringing a vision to life from start to finish.” Skillicorn added, “We’re constantly trying to earn our right to say we can do it all when it comes to making great content, and Kali seems to have all the talents to do so while also keeping her unique perspective.”