Street Talk for October 20, 2023
Andrey Trevgoda

Creative studio Aggressive has expanded into a bigger collective: Loop, Niceshit, Andrey Trevgoda, and Melody Maker have come aboard, joining the company’s founders Alex Topaller and Daniel Shapiro. Loop is a multidisciplinary collective specializing in creative and art direction, visual storytelling, and motion design. Its portfolio includes cutting-edge videos for Adidas, and data-inspired projects for Intel, as well as cinematic and atmospheric opening sequences for Amazon’s Inside The Boys. Barcelona-based trio Niceshit consists of Carmen Angelillo, Guido Lambertini, and Rodier Kidmann, turning out illustration and animation work that’s notable for its playful character design, bold colors, and humorous narratives--from elegant line-driven projects for Google and Offline CBD, to complex 2D mixed with 3D pieces like The Feelings or live-action driven Shoe Show. Creative commercial and music video director Trevgoda uses his visual language to solve communication problems over multi-format media for brands such as VICE, TikTok, and Nestlé. Melody Maker started out styling artists like M.I.A., Rihanna, and Iggy Azalea before joining the cult youth brand BOY London as creative director. A veteran of The Mill, Melody has to her credit music videos for Gorgon City and Greentea Peng, the gravity-defying Oppo “Shake,” as well as films for clients such as Logitech, Gillette and Herbal Essences. Topaller and Shapiro teamed as a duo to garner Grammy, MTV VMA, The One Show and D&AD awards recognition. Their experiences have been exhibited at SXSW, Global Expo Dubai and The UN General Assembly....

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