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Friday, Jul. 13, 2018
Budweiser has a boat on the Moscow River and a disco. Coke set up an interactive sculpture-video installation in Gorky Park and entertained 5,000 guests during the monthlong tournament. Visa built a campaign around former Sweden star Zlatan Ibrahimovic.
Business went on at the World Cup...
Wednesday, May. 18, 2016
Contrary to television’s modern rewriting of history through creative license, Don Draper didn’t teach the world to sing with the iconic Coca-Cola “Hilltop” commercial as depicted in the finale of AMC’s Mad Men series. Rather the creative mind behind that landmark ad was Bill Backer who...
Monday, Mar. 28, 2016
Georgia Gov. Nathan Deal on Monday said he will veto legislation shielding opponents of same-sex marriage, after a groundswell of opposition from companies threatening to boycott the state if it became law.
Friday, Oct. 2, 2015
Sepp Blatter defied calls from FIFA sponsors Budweiser, Coca-Cola, McDonald's and Visa on Friday to quit immediately as president of world soccer's governing body rather than clinging on until the emergency election in February.
Saturday, Jul. 25, 2015
The FIFA corruption crisis is hurting its search for new World Cup sponsors.
Targeting almost $6 billion in revenue from the 2018 tournament, FIFA has not signed any new sponsors since last year's World Cup in Brazil.
"Definitely the current...
Sunday, Jul. 19, 2015
FIFA has been told by sponsor Coca-Cola to appoint an independent commission to lead a reform process aimed at cleaning up world soccer's scandal-ridden governing body.
In the most significant intervention by a company which helps to bankroll world...
Wednesday, May. 27, 2015
FIFA's sponsorship paymasters are facing mounting calls to put pressure on soccer's global governing body to clean up its act — and fast — following Wednesday's arrest of seven officials.
Companies like Coca-Cola, Visa and Adidas have in recent...
Thursday, May. 7, 2015
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
At an intimate, invite-only gathering this week at a seaside resort, executives from corporations such as AT&T, State Farm and McDonald's were looking...
Friday, Mar. 27, 2015
It was a tempest in a coffee cup.
Mega coffee chain Starbucks wanted to spark a conversation about race when it asked baristas to write "Race Together" on customers' cups as part of a broader effort, but people standing in line for their morning java...
Monday, Mar. 16, 2015
Coca-Cola is working with fitness and nutrition experts who suggest its soda as a treat at a time when the world's biggest beverage maker is being blamed for helping to fuel obesity rates.
In February, several of the experts wrote online posts for...