Columns
An idle mind is the devil's workshop. In the case of "Rink," a :30 for Shoppers Drug Mart out of TBWA/Chiat/Day, Toronto, that adage represents a slight exaggeration; more accurately when Santa Claus finds time on his hands, it translates into something devilish, with his trusty...
CLIENT
Burger King.
PRODUCTION CO.
RSA USA, Los Angeles. Marcus Nispel, director; Thomas Kloss, DP; Linda Ross, executive producer; Vincent Oster, producer. Shot on
location.
AGENCY
Ammirati Puris Lintas, New York. Jonathan Mandell...
Ammirati Puris Lintas, New York, recently set out to prove that Burger King's Double Cheeseburger is the best choice at the drive-thru because it won't drip in your lap. So they strapped a burger to a crash-test dummy and sent the vehicle flying into a brick wall. The result?...
ON ANY GIVEN DAY I FIELD at least one call from an agency creative or producer about reality-based spots and how they work. Although such projects often excite agency creatives, they can also strike fear in their hearts.
What do you do when a concept needs to capture a...
A cel animation style from cartoon's Golden Age of the 1940s lends a nostalgic, offbeat charm to a Northern California McDonald's spot promoting the McChicken sandwich. The piece-entitled simply "Foxy"-plays just like a classic cartoon: A fox slides out from behind a tree to...
CLIENT
Anheuser-Busch/Budweiser.
PRODUCTION CO.
Omaha Pictures, bicoastal. David McNally, director;
John Schwartzman, DP;
Diane McArter, managing director; Andy Traines
executive producer; Kelly
King, producer. Shot on...
5 Years Ago
FEBRUARY 4, 1994
Director/cameraman Caleb Deschanel and his longtime producer Vincent Arcaro have teamed to form Dark Light Pictures, a production company to be based in West Hollywood....Director Andy Gallerani and executive producer Cay Mohr, both formerly with the...
THERES BEEN QUITE A BUZZ recently over the past, present and future of entertainment talent representation, with some of the conversation tangentially but meaningfully linked to the spotmaking business.
The present is embodied in the imbroglio between Michael Ovitz and Creative Artists...
Impact PSA, an L.A.-based nonprofit production company whose mission is to bring awareness to elder abuse, has released "Spilled Milk," the first PSA in its planned national campaign. Conceived by DMB&B, L.A., which also distributed the spot to L.A.-area TV stations, the :30...
Director David McNally-a Toronto resident who signed last summer with bicoastal Omaha Pictures for U.S. representation (SHOOT, 7/24/98, p. 1)-spent every night for two weeks watching action movies upon being awarded his biggest American ad splash to date, Budweiser's "Lobster,"...